Micro-Location Technology Market Scope
Micro-location is a platform of context marketing and micro-localization with the ability to reach consumers near the establishment, near a specific product or within a sector with contextualized messages. It enables actions such as proximity marketing, call to action in the establishment, circulation maps and statistics of e-commerce for physical stores.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Billion) |
Key Companies Profiled | Cisco Systems (United States), Aruba Networks (United States), Humatics Corporation (United States), Estimote (United States), Ruckus Networks (United States), Zebra Technologies (United States), CenTrak (United States), Ubisense (United Kingdom), Camco Technologies (Belgium) and Siemens (Germany) |
CAGR | 19.4% |
"According to AMA, the Global Micro-Location Technology market is expected to see growth rate of 19.4% and may see market size of USD34.1 Billion by 2030." Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Micro-Location Technology market throughout the predicted period.
Cisco Systems (United States), Aruba Networks (United States), Humatics Corporation (United States), Estimote (United States), Ruckus Networks (United States), Zebra Technologies (United States), CenTrak (United States), Ubisense (United Kingdom), Camco Technologies (Belgium) and Siemens (Germany) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Decawave (Ireland), Apple (United States), Google (United States), Redpine Signals (United States), Visible Assets (United States), Gimbal (Mobile Majority) (United States), Bluvision (HID Global Corporation) (United States), BlueCats (Australia), Sewio Networks (Czech Republic) and Kontakt.io (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Micro-Location Technology market by Type , by Application (Proximity Marketing and Assest management) and Region with country level break-up.
On the basis of geography, the market of Micro-Location Technology has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In February 2018, Humatics, a Cambridge based startup developing micro-location technology to precisely track the position of robots, has acquired 5D Robotics and its subsidiary, Time Domain.
In February 2019, Kontakt.io, the leading location Internet of Things Infrastructure provider, publicly launched Simon AI, the location and sensor analytics software suite for safety and efficiency applications in operational environments. and On 7 Jan 2019, Humatics has raised 28 Million USD in series a1 financing to meet the growing demand for micro-location.
Influencing Trend:
Latest Technological Advancements in Micro-Location Technology
Market Growth Drivers:
The inefficiency of GPS in Indoor Premises, Growing Adoption of Mobile Devices, The necessity to Deliver Unique Customer Experience in Retail and Hospitality, High Return on Investment, Rise in Use of Location-Based Mobile Advertisement and Increasing Importance of Asset Management across Different Industries
Challenges:
Lack of Interoperability, High Competition in Market, Providing Energy-Efficient and High-Performance Solutions at Low Cost and Sophisticated Deployment and Maintenance Requirements
Restraints:
Concerns Regarding Security and Privacy and Growing Trend of E-Commerce in Retail Sector
Opportunities:
Focus on Industry 4.0, IoT, and Smart Manufacturing, Emergence of New Applications, and Untapped Opportunities in APAC and RoW and Growing Demand for Location Analytics in Robotics
Key Target Audience
Micro Location Technology Providers, Technology Investors, Research & Consulting Firms, Regulatory Bodies, Government Bodies and Downstream Vendors