About Baobab Powder
Baobab is a tree that grows in Africa, Australia, and the Middle East. Baobab fruit is edible, and baobab seed powder is used in foods because of its nutrients, possible health benefits, and as a natural preservative. It is a good source of vitamin C, potassium, carbohydrates, and phosphorus. Baobab extract such as oil, powder, and pulp are rapidly gaining acceptance in industries such as food & beverages, nutraceuticals, and personal care, among others. Manufacturers in the beverage industry are highly inclining towards introducing baobab in their product range owing to the growing demand for healthy and functional beverages.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 9.4% |
Global baobab ingredient market share is highly competitive and moderately fragmented. Companies are investing heavily in research activities to innovate new products, retain their existing consumer base and capture higher market share. Analyst at AMA Research estimates that European Vendors will contribute the maximum growth to Global Baobab Powder market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Baobab Foods LLC (United States), Afriplex (PTY) Ltd. (South Africa), Mighty Baobab Limited (United Kingdom), Eco Products (South Africa), B'Ayoba (Zimbabwe), Organic Africa (Zimbabwe), Baobab Fruit Company Senegal (Italy), Ojoba Collective (Finland), Mukwati Oils (Pvt) Ltd (Zimbabwe) and Baonane SARL (Senegal) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Savannah Fruits Company (Ghana), PARODI NUTRA S.R.L. (Italy), Henry Lamotte Oils GmbH (Germany), Nexira (France) and Woodland Foods (United States).
Segmentation Overview
AMA Research has segmented the market of Global Baobab Powder market by Type (Organic Baobab Powder and Ordinary Baobab Powder), Application (Food & Beverages [Beverages, Sweet & Savory Snacks, Dairy & Frozen Desserts, Others], Nutraceuticals, Personal Care and Others) and Region.
On the basis of geography, the market of Baobab Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Form, the sub-segment i.e. Oil will boost the Baobab Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Consumers are demanding products, which have high nutritional content, have less preservatives, and are fat-free
Market Growth Drivers:
Increasing consumption of nutritious food owing to associated health benefits including improving digestion, boosting the immune system, preventing anemia, and asthma
Challenges:
Limited Awareness and Consumer Perception
Restraints:
Rise in global warming may hamper baobab ingredient production
Opportunities:
Increasing baobab usage as an ingredient in the packaged food industry, Increasing baobab ingredient usage in cosmetics and personal care products and Growth in nutraceutical consumption is likely to favor baobab ingredient industry growth
Market Leaders and their expansionary development strategies
In February 2022, Merck, a pioneer in research and technology worldwide, launched the RonaCare® Baobab and RonaCare® Hibiscus cosmetic components. These two products include nutrients from the baobab fruit and hibiscus flower, two superfoods whose effects may also be applied to the skin. The plant extracts may be used in various topical solutions, from everyday skincare to dermo-cosmetics, and are ecologically friendly and ethically obtained.
In July 2023, powbab has launched the Organic Baobab Superfruit Powder is our newest product available in 5 serving packs that are perfect on the go and incorporation in everyday cooking. Baobab is very high in antioxidants, more than acai berry, packed with Vitamin C, is naturally 50% fiber and filled with calcium, potassium, thiamin, and other vitamins and minerals. This is a superfood you will want to add in your everyday diet and is easy to use.
Key Target Audience
Baobab processors, Beverage industry, Snacks manufacturers, Dairy industry, Personal care industry, Pet care industry, Nutraceutical industry, Dealers and distributors, Raw material suppliers and distributors and Traders, exporters, and importers
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.