About Mobile Value-Added Services
The mobile value-added services (MVAS) is a non-basic services which is offered in the telecommunications sector. All services, except voice calls and fax transmissions, are considered value-added mobile services. These services can be used to support the main business of a telecommunications operator. Mobile value-added services act as a catalyst for mobile subscribers to use their mobile device and allow the operator to improve their average revenue per user. Operators need several kinds of value added services, which they have to change and update frequently. Examples of value added services include voice mail, ring back tone, balance checks, SMS voting, SMS lotteries and others.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 11.6% |
The market is highly fragmented due to the presence of several prominent vendors. Some of the leading players are adopting organic and inorganic strategies such as a merger, acquisition, product launches, among others in order to gain competitive advantage. Moreover, some of the prominent vendors are continuously focusing on technological advancements in order to offer the products as per the market necessities. Analyst at AMA Research estimates that United States and Indian Players will contribute the maximum growth to Global Mobile Value-Added Services market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Apple Inc. (United States), Vodafone Group Plc (United Kingdom), Airtel (India), Idea Cellular Ltd (India), AT&T (United States), OnMobile (India), Spice Digital Limited (India), Comverse Technology Inc. (United States), One97 Communication (India) and Google (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Mobile Value-Added Services market by and Region.
On the basis of geography, the market of Mobile Value-Added Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Services, the sub-segment i.e. Voice Mail will boost the Mobile Value-Added Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Education will boost the Mobile Value-Added Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Demand for Various Banking Methods and Introduction of 3G And 4G Network Services
Market Growth Drivers:
Increasing Demand for Smartphones and Increased Usage of Mobile Applications and Mobile Web
Challenges:
Lack of Knowledge about the Use of Value-Added Services
Restraints:
Lack of network infrastructure in less develop coutries
Opportunities:
Increasing Penetration of Internet in Developing Countries and Growing Demand for Non-Linear Media
Market Leaders and their expansionary development strategies
On February 2021, AT&T and Vodafone Business have Team Up to Drive Internet of Things Connectivity in the Automotive Industry. The companies will bring together their industry-leading expertise to develop superior and consistent connected car solutions.
On February 2021, OnMobile Global Limited, a global leader in mobile entertainment has announced the renewal of its contract with Telefónica España, S.A.U. for another five years. Telefónica is one of OnMobile’s largest customers. OnMobile has been providing videos, editorials, games and tones and a host of similar services to Telefonica’s subscribers.
Key Target Audience
Telecommunication Industry, Service Provider of Value Added Service, Regulatory Bodies and Governmental Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.