Global Potato Crisps Market Overview:
A potato crisp is a slice cut of potato that has been either fried or prepared until crunchy and these are filled in as a bite, side dish, or appetizer. The fundamental crisp is cooked and salted, extra varieties are produced utilizing different flavorings and fixings including spices, flavors, cheeses, other regular flavors, fake flavors, and added substances. The sugar present in potatoes consolidates with amino acids and turns crisp brown colored which brings about the yellowish-earthy colored shade of potato fresh. Additionally, potato fresh is handled and put away so that they are dormant towards any microbiological decay, synthetic, and enzymatic exercises just as dampness or another fume movement. The taste, surface, and shade of the crisp stay unaltered for an extensive stretch of time. For the most part, potato crisps are by and large pressed and sold in impermeable plastic bags.
Growth Drivers
- Changing lifestyles and long working hours have reduced the tendency of consumers
- Increasing disposable incomes of consumers
Roadblocks
- A fluctuation in the price of raw materials
- Intense competition from substitutes
Opportunities
- The development of newer flavors to meet taste preferences
- Re-designing potato crisps packaging to improve visibility
Challenges
- Stringent rules and regulations of different countries
- Changing consumer preferences towards healthier food
Competitive Landscape:
The Potato Crisps market is fragmented because there is the availability of small and giant players in the market. The giant players are continuously focused on research and development in order to introduce the new flavor in the market and match the consumer taste preferences. Also, big companies acquiring small companies to increase their operation areas in different regions across the globe.
Some of the key players profiled in the report are Lay’s (United States), Pringles (United States), Ruffels (United States), Kettle (United States), Utz (United States), Herr Foods (United States), Snyder’s-Lance (United States), Wise Foods (United States), J. R. Simplot (United States) and Priniti (India). Additionally, following companies can also be profiled that are part of our coverage like Bingo (India), Haldiram’s Chips (India) and Parle’s Wafers (India). Analyst at AMA Research see United States Vendors to retain maximum share of Global Potato Crisps market by 2026. Considering Market by By Distribution Channels, the sub-segment i.e. Specialty Food Stores will boost the Potato Crisps market. Considering Market by By Flavor, the sub-segment i.e. Flavored Crisp will boost the Potato Crisps market.
On 10 November 2020, Pringles are introducing a full collection of spicy crisps which adds fiery heat to three Pringles originals – Cheddar, BBQ, and Chili & Lime – bringing a spicy sensation to the flavors fans already know and love. The new Pringles Scorchin' flavors will sell and be available through a limited release in retailer’s nationwide beginning in December 2020 with a full release and gain competitive advantage in the market
Food and Drug Administration (FDA) is the regulatory authority of the United States that provide the guidelines regarding the food manufacturing and utilization of additional substance in the food products.
What Can be Explored with the Potato Crisps Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Potato Crisps Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Potato Crisps
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Potato Crisps market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Potato Crisps market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Raw Material Suppliers, Retailers, Government Regulatory Authorities, Research and Development Institutions, Packed Food Products Suppliers and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.