About Kids Food and Beverages
Kids' food and beverages include various range of products such as cereals, frozen foods, dairy foods, juices, milkshakes, etc which is consumed by the preschoolers, younger kids, and tweens. These food products are produced and distributed according to the kid's requirements depending on age and nutritional needs. Food and beverages are labeled and packaged according to the specialty such as gluten-free, no artificial color, and organic products. The kid's food and beverages are available on the online platform making it easier for the parents.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Kids Food and Beverages market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Kids Food and Beverages Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
General Mills, Inc. (United States), Conagra Brands, Inc. (United States), Nestlé S.A. (Switzerland), The Kellogg Company (United States), Mondelez International, Inc. (Kraft Foods) (United States), Cargill, Incorporated (United States), PepsiCo, Inc. (United States) and The Hershey Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Monsoon Harvest (India) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Kids Food and Beverages market by Type (Cereal, Frozen Foods, Dairy Food, Juice, Milkshake, Smoothie and Others) and Region.
On the basis of geography, the market of Kids Food and Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Gluten-free will boost the Kids Food and Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket will boost the Kids Food and Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Preschoolers will boost the Kids Food and Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Consumption of Snacks and Juices Among Younger Kids and Online Availability of Kids Food and Beverages of Different Brands
Market Growth Drivers:
Demand for Healthy Food and Beverages for Kids and Growing Food and Beverages Industry with Different Range of Products Depending on the Age
Challenges:
Stiff Competition among Players Due to the New Entrants in the Kids Food and Beverages Market
Restraints:
Allergy-Related Problems with Kids Food and Beverages
Opportunities:
Surging Spendings of People on the Special Range of Kids Food and Beverages with Extra Healthy and Nutritional Products
Market Leaders and their expansionary development strategies
In April 2021, Sun-Maid Growers of California announced that it will acquire Plum Organics, a premium, organic baby food and kids snacks brand, from Campbell Soup Company. Terms of the transaction were not disclosed.
In December 2019, Mondelez Enters RTD With Kids Smoothie Launch. Mondelez will test its first ready-to-drink product, a line of frozen fruit smoothies for children called Ruckus and Co., next month prior to a summer launch. The drinks are designed to thaw in school lunch boxes and feature a dairy-based and dairy-free version.
Key Target Audience
Kids Food and Beverages Manufacturers, Kids Food and Beverages International Traders, Kids Food and Beverages Distributors and Suppliers, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.