What is Smart Athletic Apparel Market?
Smart athletic apparel is defined as the equipment are used for physical exercises and it helps in managing overall weight, improves physical stamina, as well as develops muscular strength. The rising demand for various features Smart apparel is wherein the technology meets the textiles. Smart athletic apparel is the kind of clothing that has been designed and enhanced with technology and further integrated with various digital components. This clothing technology senses and monitors the environmental conditions, these factors propel the global smart athletic apparel market over the forecast period. In addition, growing awareness among the athletes regarding the benefits of smart apparel is one of the major drivers which is propelling the growth of the market.
The market study is being classified by Type (Upper Wear, Lower Wear and Others (socks, gloves)) and major geographies with country level break-up.
Adidas AG (Germany), Athos (United States), AiQ Smart Clothing (Taiwan), Interactive Wear (Germany), Sensoria (United States), Cityzen Sciences (France), Clothing Plus (Finland), Gentherm (United States), Carre Technologies (Canada), DuPont (United States), Vulpes Electronics (Japan), Schoeller Textile AG (Switzerland), Applycon (Czech Republic), Myzone (United States) and Toray Industries (Japan) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Textronics (India), Wearable X (United States), Siren (United States), Owlet (United States) and Myontec (Finland).
The companies are now exploring the market by adopting merger & acquisition, expansion, investments, a new development in existing products and collaboration as their preferred strategies. The players are also exploring new geographies and industries through expansion and acquisition so as to avail a competitive advantage through combined strategies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Smart Athletic Apparel market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Smart Athletic Apparel market by Type, Application and Region.
On the basis of geography, the market of Smart Athletic Apparel has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Growing Awareness Concerning Personal Fitness Management Would Boost the Market for Smart Athletic Apparel
- High Disposable Income Followed By the Rising Innovative Projects in Healthcare & Electronics Industry
Market Trend
- Increasing Use of Smart Apparel for Enhancing the Level and Quality of Exercise Has Driven Consumption of the Smart Athletic Apparel
- A Rising Trend in the Demand among the Growing Urban Population So As to Meet Their Fitness Goals
Restraints
- High Costs of the Smart Athletic Apparel
Opportunities
- Growing Demand for Technologically Advanced Products Along With the Increasing Need for Innovative Features
Challenges
- Unawareness About Such Apparel in Developing Regions
Key Target Audience
Manufacturers of Smart Athletic Apparel, Raw Material Suppliers, Distributors/Traders/Wholesalers/Suppliers, Commercial Research & Development (R&D) Institutions, Importers and Exporters and End-Use Industries