Global TV Analytics

TV Analytics Comprehensive Study by Application (Customer Lifetime Management, Content Development, Competitive Analysis, Advertisement Management, Others), Components (Software, Services), Product (Cable TV, Satellite TV/ DTH, IPTV, Over the Top (OTT)), Deployment (On-premise, Cloud-based) Players and Region - Global Market Outlook to 2026

TV Analytics Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Global TV Analytics Market Overview:
The TV analytics is the continuous monitoring and examining the viewer and quality of the content on TV, it helps in making advanced analysis such as looking into the network performance and customer behavior and satisfaction towards the content. It also provides insights on the viewing behavior across the geographies, viewer mobility and screen swapping. The TV analytics offers service providers the need of the customer with a mix brand surveys, digital and offline conversions, duplication analysis, reach and rankings of the content, etc.

Growth Drivers
  • The Need for Knowing the Audience Viewing Behaviour to Serve Them Better
  • Changing Consumption Patterns of Consumer on TV

Roadblocks
  • Lack of Uniformity in TV Analytics

Opportunities
  • Rising Digital Advertisement Industry will Boost the TV Analytics Market
  • Increased Investment of Operators in Television Analytics

Challenges
  • Stiff Competition in TV Analytic Market
  • Quality Remains the Main Challenge


Competitive Landscape:

Some of the key players profiled in the report are Adobe Inc. (United States), Google LLC (United States), Nielsen Holdings Plc (United States), ViaccessOrca (Israel), Alphonso Inc. (United States), Neustar, Inc. (United States), Zapr Media Labs (India), TVSquared (Scotland), Amobee, Inc. (United States) and Clarivoy (United States). Considering Market by Components, the sub-segment i.e. Software will boost the TV Analytics market. Considering Market by Product, the sub-segment i.e. Cable TV will boost the TV Analytics market. Considering Market by Deployment, the sub-segment i.e. On-premise will boost the TV Analytics market.

On 20th February 2019, Amobee Inc. announced an agreement with Nielsen- the global measurement and data analytics company that provides a trusted view available of consumers and markets. This collaboration provides Amobee with access to Nielsen's television viewing and online media consumption data which can be harnessed to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. Amobee is among the first platforms to integrate Nielsen’s Enterprise Audience API. The API effectively measures the delivery of strategic audiences on TV, allowing users to create optimized media buys.

What Can be Explored with the TV Analytics Market Study
 Gain Market Understanding
 Identify Growth Opportunities
 Analyze and Measure the Global TV Analytics Market by Identifying Investment across various Industry Verticals
 Understand the Trends that will drive Future Changes in TV Analytics
 Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals

Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global TV Analytics market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in TV Analytics market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes TV Analytics Service Providers, Content Production Company, Potential Investors, Regulatory Bodies and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.

Report Objectives / Segmentation Covered

By Application
  • Customer Lifetime Management
  • Content Development
  • Competitive Analysis
  • Advertisement Management
  • Others
By Components
  • Software
  • Services

By Product
  • Cable TV
  • Satellite TV/ DTH
  • IPTV
  • Over the Top (OTT)

By Deployment
  • On-premise
  • Cloud-based

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. The Need for Knowing the Audience Viewing Behaviour to Serve Them Better
      • 3.2.2. Changing Consumption Patterns of Consumer on TV
    • 3.3. Market Challenges
      • 3.3.1. Stiff Competition in TV Analytic Market
      • 3.3.2. Quality Remains the Main Challenge
    • 3.4. Market Trends
      • 3.4.1. The Advent of Data Analytics and AI are Key Trends in the Television industry
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global TV Analytics, by Application, Components, Product, Deployment and Region (value and price ) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global TV Analytics (Value)
      • 5.2.1. Global TV Analytics by: Application (Value)
        • 5.2.1.1. Customer Lifetime Management
        • 5.2.1.2. Content Development
        • 5.2.1.3. Competitive Analysis
        • 5.2.1.4. Advertisement Management
        • 5.2.1.5. Others
      • 5.2.2. Global TV Analytics by: Components (Value)
        • 5.2.2.1. Software
        • 5.2.2.2. Services
      • 5.2.3. Global TV Analytics by: Product (Value)
        • 5.2.3.1. Cable TV
        • 5.2.3.2. Satellite TV/ DTH
        • 5.2.3.3. IPTV
        • 5.2.3.4. Over the Top (OTT)
      • 5.2.4. Global TV Analytics by: Deployment (Value)
        • 5.2.4.1. On-premise
        • 5.2.4.2. Cloud-based
      • 5.2.5. Global TV Analytics Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global TV Analytics (Price)
  • 6. TV Analytics: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Adobe Inc. (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Google LLC (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Nielsen Holdings Plc (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. ViaccessOrca (Israel)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Alphonso Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Neustar, Inc. (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Zapr Media Labs (India)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. TVSquared (Scotland)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Amobee, Inc. (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Clarivoy (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global TV Analytics Sale, by Application, Components, Product, Deployment and Region (value and price ) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global TV Analytics (Value)
      • 7.2.1. Global TV Analytics by: Application (Value)
        • 7.2.1.1. Customer Lifetime Management
        • 7.2.1.2. Content Development
        • 7.2.1.3. Competitive Analysis
        • 7.2.1.4. Advertisement Management
        • 7.2.1.5. Others
      • 7.2.2. Global TV Analytics by: Components (Value)
        • 7.2.2.1. Software
        • 7.2.2.2. Services
      • 7.2.3. Global TV Analytics by: Product (Value)
        • 7.2.3.1. Cable TV
        • 7.2.3.2. Satellite TV/ DTH
        • 7.2.3.3. IPTV
        • 7.2.3.4. Over the Top (OTT)
      • 7.2.4. Global TV Analytics by: Deployment (Value)
        • 7.2.4.1. On-premise
        • 7.2.4.2. Cloud-based
      • 7.2.5. Global TV Analytics Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global TV Analytics (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. TV Analytics: by Application(USD Million)
  • Table 2. TV Analytics Customer Lifetime Management , by Region USD Million (2015-2020)
  • Table 3. TV Analytics Content Development , by Region USD Million (2015-2020)
  • Table 4. TV Analytics Competitive Analysis , by Region USD Million (2015-2020)
  • Table 5. TV Analytics Advertisement Management , by Region USD Million (2015-2020)
  • Table 6. TV Analytics Others , by Region USD Million (2015-2020)
  • Table 7. TV Analytics: by Components(USD Million)
  • Table 8. TV Analytics Software , by Region USD Million (2015-2020)
  • Table 9. TV Analytics Services , by Region USD Million (2015-2020)
  • Table 10. TV Analytics: by Product(USD Million)
  • Table 11. TV Analytics Cable TV , by Region USD Million (2015-2020)
  • Table 12. TV Analytics Satellite TV/ DTH , by Region USD Million (2015-2020)
  • Table 13. TV Analytics IPTV , by Region USD Million (2015-2020)
  • Table 14. TV Analytics Over the Top (OTT) , by Region USD Million (2015-2020)
  • Table 15. TV Analytics: by Deployment(USD Million)
  • Table 16. TV Analytics On-premise , by Region USD Million (2015-2020)
  • Table 17. TV Analytics Cloud-based , by Region USD Million (2015-2020)
  • Table 18. South America TV Analytics, by Country USD Million (2015-2020)
  • Table 19. South America TV Analytics, by Application USD Million (2015-2020)
  • Table 20. South America TV Analytics, by Components USD Million (2015-2020)
  • Table 21. South America TV Analytics, by Product USD Million (2015-2020)
  • Table 22. South America TV Analytics, by Deployment USD Million (2015-2020)
  • Table 23. Brazil TV Analytics, by Application USD Million (2015-2020)
  • Table 24. Brazil TV Analytics, by Components USD Million (2015-2020)
  • Table 25. Brazil TV Analytics, by Product USD Million (2015-2020)
  • Table 26. Brazil TV Analytics, by Deployment USD Million (2015-2020)
  • Table 27. Argentina TV Analytics, by Application USD Million (2015-2020)
  • Table 28. Argentina TV Analytics, by Components USD Million (2015-2020)
  • Table 29. Argentina TV Analytics, by Product USD Million (2015-2020)
  • Table 30. Argentina TV Analytics, by Deployment USD Million (2015-2020)
  • Table 31. Rest of South America TV Analytics, by Application USD Million (2015-2020)
  • Table 32. Rest of South America TV Analytics, by Components USD Million (2015-2020)
  • Table 33. Rest of South America TV Analytics, by Product USD Million (2015-2020)
  • Table 34. Rest of South America TV Analytics, by Deployment USD Million (2015-2020)
  • Table 35. Asia Pacific TV Analytics, by Country USD Million (2015-2020)
  • Table 36. Asia Pacific TV Analytics, by Application USD Million (2015-2020)
  • Table 37. Asia Pacific TV Analytics, by Components USD Million (2015-2020)
  • Table 38. Asia Pacific TV Analytics, by Product USD Million (2015-2020)
  • Table 39. Asia Pacific TV Analytics, by Deployment USD Million (2015-2020)
  • Table 40. China TV Analytics, by Application USD Million (2015-2020)
  • Table 41. China TV Analytics, by Components USD Million (2015-2020)
  • Table 42. China TV Analytics, by Product USD Million (2015-2020)
  • Table 43. China TV Analytics, by Deployment USD Million (2015-2020)
  • Table 44. Japan TV Analytics, by Application USD Million (2015-2020)
  • Table 45. Japan TV Analytics, by Components USD Million (2015-2020)
  • Table 46. Japan TV Analytics, by Product USD Million (2015-2020)
  • Table 47. Japan TV Analytics, by Deployment USD Million (2015-2020)
  • Table 48. India TV Analytics, by Application USD Million (2015-2020)
  • Table 49. India TV Analytics, by Components USD Million (2015-2020)
  • Table 50. India TV Analytics, by Product USD Million (2015-2020)
  • Table 51. India TV Analytics, by Deployment USD Million (2015-2020)
  • Table 52. South Korea TV Analytics, by Application USD Million (2015-2020)
  • Table 53. South Korea TV Analytics, by Components USD Million (2015-2020)
  • Table 54. South Korea TV Analytics, by Product USD Million (2015-2020)
  • Table 55. South Korea TV Analytics, by Deployment USD Million (2015-2020)
  • Table 56. Taiwan TV Analytics, by Application USD Million (2015-2020)
  • Table 57. Taiwan TV Analytics, by Components USD Million (2015-2020)
  • Table 58. Taiwan TV Analytics, by Product USD Million (2015-2020)
  • Table 59. Taiwan TV Analytics, by Deployment USD Million (2015-2020)
  • Table 60. Australia TV Analytics, by Application USD Million (2015-2020)
  • Table 61. Australia TV Analytics, by Components USD Million (2015-2020)
  • Table 62. Australia TV Analytics, by Product USD Million (2015-2020)
  • Table 63. Australia TV Analytics, by Deployment USD Million (2015-2020)
  • Table 64. Rest of Asia-Pacific TV Analytics, by Application USD Million (2015-2020)
  • Table 65. Rest of Asia-Pacific TV Analytics, by Components USD Million (2015-2020)
  • Table 66. Rest of Asia-Pacific TV Analytics, by Product USD Million (2015-2020)
  • Table 67. Rest of Asia-Pacific TV Analytics, by Deployment USD Million (2015-2020)
  • Table 68. Europe TV Analytics, by Country USD Million (2015-2020)
  • Table 69. Europe TV Analytics, by Application USD Million (2015-2020)
  • Table 70. Europe TV Analytics, by Components USD Million (2015-2020)
  • Table 71. Europe TV Analytics, by Product USD Million (2015-2020)
  • Table 72. Europe TV Analytics, by Deployment USD Million (2015-2020)
  • Table 73. Germany TV Analytics, by Application USD Million (2015-2020)
  • Table 74. Germany TV Analytics, by Components USD Million (2015-2020)
  • Table 75. Germany TV Analytics, by Product USD Million (2015-2020)
  • Table 76. Germany TV Analytics, by Deployment USD Million (2015-2020)
  • Table 77. France TV Analytics, by Application USD Million (2015-2020)
  • Table 78. France TV Analytics, by Components USD Million (2015-2020)
  • Table 79. France TV Analytics, by Product USD Million (2015-2020)
  • Table 80. France TV Analytics, by Deployment USD Million (2015-2020)
  • Table 81. Italy TV Analytics, by Application USD Million (2015-2020)
  • Table 82. Italy TV Analytics, by Components USD Million (2015-2020)
  • Table 83. Italy TV Analytics, by Product USD Million (2015-2020)
  • Table 84. Italy TV Analytics, by Deployment USD Million (2015-2020)
  • Table 85. United Kingdom TV Analytics, by Application USD Million (2015-2020)
  • Table 86. United Kingdom TV Analytics, by Components USD Million (2015-2020)
  • Table 87. United Kingdom TV Analytics, by Product USD Million (2015-2020)
  • Table 88. United Kingdom TV Analytics, by Deployment USD Million (2015-2020)
  • Table 89. Netherlands TV Analytics, by Application USD Million (2015-2020)
  • Table 90. Netherlands TV Analytics, by Components USD Million (2015-2020)
  • Table 91. Netherlands TV Analytics, by Product USD Million (2015-2020)
  • Table 92. Netherlands TV Analytics, by Deployment USD Million (2015-2020)
  • Table 93. Rest of Europe TV Analytics, by Application USD Million (2015-2020)
  • Table 94. Rest of Europe TV Analytics, by Components USD Million (2015-2020)
  • Table 95. Rest of Europe TV Analytics, by Product USD Million (2015-2020)
  • Table 96. Rest of Europe TV Analytics, by Deployment USD Million (2015-2020)
  • Table 97. MEA TV Analytics, by Country USD Million (2015-2020)
  • Table 98. MEA TV Analytics, by Application USD Million (2015-2020)
  • Table 99. MEA TV Analytics, by Components USD Million (2015-2020)
  • Table 100. MEA TV Analytics, by Product USD Million (2015-2020)
  • Table 101. MEA TV Analytics, by Deployment USD Million (2015-2020)
  • Table 102. Middle East TV Analytics, by Application USD Million (2015-2020)
  • Table 103. Middle East TV Analytics, by Components USD Million (2015-2020)
  • Table 104. Middle East TV Analytics, by Product USD Million (2015-2020)
  • Table 105. Middle East TV Analytics, by Deployment USD Million (2015-2020)
  • Table 106. Africa TV Analytics, by Application USD Million (2015-2020)
  • Table 107. Africa TV Analytics, by Components USD Million (2015-2020)
  • Table 108. Africa TV Analytics, by Product USD Million (2015-2020)
  • Table 109. Africa TV Analytics, by Deployment USD Million (2015-2020)
  • Table 110. North America TV Analytics, by Country USD Million (2015-2020)
  • Table 111. North America TV Analytics, by Application USD Million (2015-2020)
  • Table 112. North America TV Analytics, by Components USD Million (2015-2020)
  • Table 113. North America TV Analytics, by Product USD Million (2015-2020)
  • Table 114. North America TV Analytics, by Deployment USD Million (2015-2020)
  • Table 115. United States TV Analytics, by Application USD Million (2015-2020)
  • Table 116. United States TV Analytics, by Components USD Million (2015-2020)
  • Table 117. United States TV Analytics, by Product USD Million (2015-2020)
  • Table 118. United States TV Analytics, by Deployment USD Million (2015-2020)
  • Table 119. Canada TV Analytics, by Application USD Million (2015-2020)
  • Table 120. Canada TV Analytics, by Components USD Million (2015-2020)
  • Table 121. Canada TV Analytics, by Product USD Million (2015-2020)
  • Table 122. Canada TV Analytics, by Deployment USD Million (2015-2020)
  • Table 123. Mexico TV Analytics, by Application USD Million (2015-2020)
  • Table 124. Mexico TV Analytics, by Components USD Million (2015-2020)
  • Table 125. Mexico TV Analytics, by Product USD Million (2015-2020)
  • Table 126. Mexico TV Analytics, by Deployment USD Million (2015-2020)
  • Table 127. Company Basic Information, Sales Area and Its Competitors
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. TV Analytics: by Application(USD Million)
  • Table 138. TV Analytics Customer Lifetime Management , by Region USD Million (2021-2026)
  • Table 139. TV Analytics Content Development , by Region USD Million (2021-2026)
  • Table 140. TV Analytics Competitive Analysis , by Region USD Million (2021-2026)
  • Table 141. TV Analytics Advertisement Management , by Region USD Million (2021-2026)
  • Table 142. TV Analytics Others , by Region USD Million (2021-2026)
  • Table 143. TV Analytics: by Components(USD Million)
  • Table 144. TV Analytics Software , by Region USD Million (2021-2026)
  • Table 145. TV Analytics Services , by Region USD Million (2021-2026)
  • Table 146. TV Analytics: by Product(USD Million)
  • Table 147. TV Analytics Cable TV , by Region USD Million (2021-2026)
  • Table 148. TV Analytics Satellite TV/ DTH , by Region USD Million (2021-2026)
  • Table 149. TV Analytics IPTV , by Region USD Million (2021-2026)
  • Table 150. TV Analytics Over the Top (OTT) , by Region USD Million (2021-2026)
  • Table 151. TV Analytics: by Deployment(USD Million)
  • Table 152. TV Analytics On-premise , by Region USD Million (2021-2026)
  • Table 153. TV Analytics Cloud-based , by Region USD Million (2021-2026)
  • Table 154. South America TV Analytics, by Country USD Million (2021-2026)
  • Table 155. South America TV Analytics, by Application USD Million (2021-2026)
  • Table 156. South America TV Analytics, by Components USD Million (2021-2026)
  • Table 157. South America TV Analytics, by Product USD Million (2021-2026)
  • Table 158. South America TV Analytics, by Deployment USD Million (2021-2026)
  • Table 159. Brazil TV Analytics, by Application USD Million (2021-2026)
  • Table 160. Brazil TV Analytics, by Components USD Million (2021-2026)
  • Table 161. Brazil TV Analytics, by Product USD Million (2021-2026)
  • Table 162. Brazil TV Analytics, by Deployment USD Million (2021-2026)
  • Table 163. Argentina TV Analytics, by Application USD Million (2021-2026)
  • Table 164. Argentina TV Analytics, by Components USD Million (2021-2026)
  • Table 165. Argentina TV Analytics, by Product USD Million (2021-2026)
  • Table 166. Argentina TV Analytics, by Deployment USD Million (2021-2026)
  • Table 167. Rest of South America TV Analytics, by Application USD Million (2021-2026)
  • Table 168. Rest of South America TV Analytics, by Components USD Million (2021-2026)
  • Table 169. Rest of South America TV Analytics, by Product USD Million (2021-2026)
  • Table 170. Rest of South America TV Analytics, by Deployment USD Million (2021-2026)
  • Table 171. Asia Pacific TV Analytics, by Country USD Million (2021-2026)
  • Table 172. Asia Pacific TV Analytics, by Application USD Million (2021-2026)
  • Table 173. Asia Pacific TV Analytics, by Components USD Million (2021-2026)
  • Table 174. Asia Pacific TV Analytics, by Product USD Million (2021-2026)
  • Table 175. Asia Pacific TV Analytics, by Deployment USD Million (2021-2026)
  • Table 176. China TV Analytics, by Application USD Million (2021-2026)
  • Table 177. China TV Analytics, by Components USD Million (2021-2026)
  • Table 178. China TV Analytics, by Product USD Million (2021-2026)
  • Table 179. China TV Analytics, by Deployment USD Million (2021-2026)
  • Table 180. Japan TV Analytics, by Application USD Million (2021-2026)
  • Table 181. Japan TV Analytics, by Components USD Million (2021-2026)
  • Table 182. Japan TV Analytics, by Product USD Million (2021-2026)
  • Table 183. Japan TV Analytics, by Deployment USD Million (2021-2026)
  • Table 184. India TV Analytics, by Application USD Million (2021-2026)
  • Table 185. India TV Analytics, by Components USD Million (2021-2026)
  • Table 186. India TV Analytics, by Product USD Million (2021-2026)
  • Table 187. India TV Analytics, by Deployment USD Million (2021-2026)
  • Table 188. South Korea TV Analytics, by Application USD Million (2021-2026)
  • Table 189. South Korea TV Analytics, by Components USD Million (2021-2026)
  • Table 190. South Korea TV Analytics, by Product USD Million (2021-2026)
  • Table 191. South Korea TV Analytics, by Deployment USD Million (2021-2026)
  • Table 192. Taiwan TV Analytics, by Application USD Million (2021-2026)
  • Table 193. Taiwan TV Analytics, by Components USD Million (2021-2026)
  • Table 194. Taiwan TV Analytics, by Product USD Million (2021-2026)
  • Table 195. Taiwan TV Analytics, by Deployment USD Million (2021-2026)
  • Table 196. Australia TV Analytics, by Application USD Million (2021-2026)
  • Table 197. Australia TV Analytics, by Components USD Million (2021-2026)
  • Table 198. Australia TV Analytics, by Product USD Million (2021-2026)
  • Table 199. Australia TV Analytics, by Deployment USD Million (2021-2026)
  • Table 200. Rest of Asia-Pacific TV Analytics, by Application USD Million (2021-2026)
  • Table 201. Rest of Asia-Pacific TV Analytics, by Components USD Million (2021-2026)
  • Table 202. Rest of Asia-Pacific TV Analytics, by Product USD Million (2021-2026)
  • Table 203. Rest of Asia-Pacific TV Analytics, by Deployment USD Million (2021-2026)
  • Table 204. Europe TV Analytics, by Country USD Million (2021-2026)
  • Table 205. Europe TV Analytics, by Application USD Million (2021-2026)
  • Table 206. Europe TV Analytics, by Components USD Million (2021-2026)
  • Table 207. Europe TV Analytics, by Product USD Million (2021-2026)
  • Table 208. Europe TV Analytics, by Deployment USD Million (2021-2026)
  • Table 209. Germany TV Analytics, by Application USD Million (2021-2026)
  • Table 210. Germany TV Analytics, by Components USD Million (2021-2026)
  • Table 211. Germany TV Analytics, by Product USD Million (2021-2026)
  • Table 212. Germany TV Analytics, by Deployment USD Million (2021-2026)
  • Table 213. France TV Analytics, by Application USD Million (2021-2026)
  • Table 214. France TV Analytics, by Components USD Million (2021-2026)
  • Table 215. France TV Analytics, by Product USD Million (2021-2026)
  • Table 216. France TV Analytics, by Deployment USD Million (2021-2026)
  • Table 217. Italy TV Analytics, by Application USD Million (2021-2026)
  • Table 218. Italy TV Analytics, by Components USD Million (2021-2026)
  • Table 219. Italy TV Analytics, by Product USD Million (2021-2026)
  • Table 220. Italy TV Analytics, by Deployment USD Million (2021-2026)
  • Table 221. United Kingdom TV Analytics, by Application USD Million (2021-2026)
  • Table 222. United Kingdom TV Analytics, by Components USD Million (2021-2026)
  • Table 223. United Kingdom TV Analytics, by Product USD Million (2021-2026)
  • Table 224. United Kingdom TV Analytics, by Deployment USD Million (2021-2026)
  • Table 225. Netherlands TV Analytics, by Application USD Million (2021-2026)
  • Table 226. Netherlands TV Analytics, by Components USD Million (2021-2026)
  • Table 227. Netherlands TV Analytics, by Product USD Million (2021-2026)
  • Table 228. Netherlands TV Analytics, by Deployment USD Million (2021-2026)
  • Table 229. Rest of Europe TV Analytics, by Application USD Million (2021-2026)
  • Table 230. Rest of Europe TV Analytics, by Components USD Million (2021-2026)
  • Table 231. Rest of Europe TV Analytics, by Product USD Million (2021-2026)
  • Table 232. Rest of Europe TV Analytics, by Deployment USD Million (2021-2026)
  • Table 233. MEA TV Analytics, by Country USD Million (2021-2026)
  • Table 234. MEA TV Analytics, by Application USD Million (2021-2026)
  • Table 235. MEA TV Analytics, by Components USD Million (2021-2026)
  • Table 236. MEA TV Analytics, by Product USD Million (2021-2026)
  • Table 237. MEA TV Analytics, by Deployment USD Million (2021-2026)
  • Table 238. Middle East TV Analytics, by Application USD Million (2021-2026)
  • Table 239. Middle East TV Analytics, by Components USD Million (2021-2026)
  • Table 240. Middle East TV Analytics, by Product USD Million (2021-2026)
  • Table 241. Middle East TV Analytics, by Deployment USD Million (2021-2026)
  • Table 242. Africa TV Analytics, by Application USD Million (2021-2026)
  • Table 243. Africa TV Analytics, by Components USD Million (2021-2026)
  • Table 244. Africa TV Analytics, by Product USD Million (2021-2026)
  • Table 245. Africa TV Analytics, by Deployment USD Million (2021-2026)
  • Table 246. North America TV Analytics, by Country USD Million (2021-2026)
  • Table 247. North America TV Analytics, by Application USD Million (2021-2026)
  • Table 248. North America TV Analytics, by Components USD Million (2021-2026)
  • Table 249. North America TV Analytics, by Product USD Million (2021-2026)
  • Table 250. North America TV Analytics, by Deployment USD Million (2021-2026)
  • Table 251. United States TV Analytics, by Application USD Million (2021-2026)
  • Table 252. United States TV Analytics, by Components USD Million (2021-2026)
  • Table 253. United States TV Analytics, by Product USD Million (2021-2026)
  • Table 254. United States TV Analytics, by Deployment USD Million (2021-2026)
  • Table 255. Canada TV Analytics, by Application USD Million (2021-2026)
  • Table 256. Canada TV Analytics, by Components USD Million (2021-2026)
  • Table 257. Canada TV Analytics, by Product USD Million (2021-2026)
  • Table 258. Canada TV Analytics, by Deployment USD Million (2021-2026)
  • Table 259. Mexico TV Analytics, by Application USD Million (2021-2026)
  • Table 260. Mexico TV Analytics, by Components USD Million (2021-2026)
  • Table 261. Mexico TV Analytics, by Product USD Million (2021-2026)
  • Table 262. Mexico TV Analytics, by Deployment USD Million (2021-2026)
  • Table 263. Research Programs/Design for This Report
  • Table 264. Key Data Information from Secondary Sources
  • Table 265. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global TV Analytics: by Application USD Million (2015-2020)
  • Figure 5. Global TV Analytics: by Components USD Million (2015-2020)
  • Figure 6. Global TV Analytics: by Product USD Million (2015-2020)
  • Figure 7. Global TV Analytics: by Deployment USD Million (2015-2020)
  • Figure 8. South America TV Analytics Share (%), by Country
  • Figure 9. Asia Pacific TV Analytics Share (%), by Country
  • Figure 10. Europe TV Analytics Share (%), by Country
  • Figure 11. MEA TV Analytics Share (%), by Country
  • Figure 12. North America TV Analytics Share (%), by Country
  • Figure 13. Global TV Analytics share by Players 2020 (%)
  • Figure 14. Global TV Analytics share by Players (Top 3) 2020(%)
  • Figure 15. Global TV Analytics share by Players (Top 5) 2020(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Adobe Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 18. Adobe Inc. (United States) Revenue: by Geography 2020
  • Figure 19. Google LLC (United States) Revenue, Net Income and Gross profit
  • Figure 20. Google LLC (United States) Revenue: by Geography 2020
  • Figure 21. Nielsen Holdings Plc (United States) Revenue, Net Income and Gross profit
  • Figure 22. Nielsen Holdings Plc (United States) Revenue: by Geography 2020
  • Figure 23. ViaccessOrca (Israel) Revenue, Net Income and Gross profit
  • Figure 24. ViaccessOrca (Israel) Revenue: by Geography 2020
  • Figure 25. Alphonso Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 26. Alphonso Inc. (United States) Revenue: by Geography 2020
  • Figure 27. Neustar, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 28. Neustar, Inc. (United States) Revenue: by Geography 2020
  • Figure 29. Zapr Media Labs (India) Revenue, Net Income and Gross profit
  • Figure 30. Zapr Media Labs (India) Revenue: by Geography 2020
  • Figure 31. TVSquared (Scotland) Revenue, Net Income and Gross profit
  • Figure 32. TVSquared (Scotland) Revenue: by Geography 2020
  • Figure 33. Amobee, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 34. Amobee, Inc. (United States) Revenue: by Geography 2020
  • Figure 35. Clarivoy (United States) Revenue, Net Income and Gross profit
  • Figure 36. Clarivoy (United States) Revenue: by Geography 2020
  • Figure 37. Global TV Analytics: by Application USD Million (2021-2026)
  • Figure 38. Global TV Analytics: by Components USD Million (2021-2026)
  • Figure 39. Global TV Analytics: by Product USD Million (2021-2026)
  • Figure 40. Global TV Analytics: by Deployment USD Million (2021-2026)
  • Figure 41. South America TV Analytics Share (%), by Country
  • Figure 42. Asia Pacific TV Analytics Share (%), by Country
  • Figure 43. Europe TV Analytics Share (%), by Country
  • Figure 44. MEA TV Analytics Share (%), by Country
  • Figure 45. North America TV Analytics Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Adobe Inc. (United States)
  • Google LLC (United States)
  • Nielsen Holdings Plc (United States)
  • ViaccessOrca (Israel)
  • Alphonso Inc. (United States)
  • Neustar, Inc. (United States)
  • Zapr Media Labs (India)
  • TVSquared (Scotland)
  • Amobee, Inc. (United States)
  • Clarivoy (United States)
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Key Highlights of Report


Mar 2022 243 Pages 85 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Frequently Asked Questions (FAQ):

The TV Analytics market is expected to see a CAGR of % during projected year 2020 to 2026.
Top performing companies in the Global TV Analytics market are Adobe Inc. (United States), Google LLC (United States), Nielsen Holdings Plc (United States), ViaccessOrca (Israel), Alphonso Inc. (United States), Neustar, Inc. (United States), Zapr Media Labs (India), TVSquared (Scotland), Amobee, Inc. (United States) and Clarivoy (United States), to name a few.
"The Advent of Data Analytics and AI are Key Trends in the Television industry" is seen as one of major influencing trends for TV Analytics Market during projected period 2020-2026.

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