About Television Box
Television box, alternatively known as set-top box (STB) is a device which is used to connect television to external signal source in order to display content on television screen. These boxes are capable in turning any TV into smart TV, thereby allowing digital media sites such as Netflix, YouTube and others to stream. Growing digitization of television networks around the world is supplementing the growth of television box market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Television Box is a fragmented market due to the presence of several regional and international players. The players are focusing on planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that Chinese Vendors will contribute the maximum growth to Global Television Box market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
C&E(Britain), Cell_B(Germany), DURAGADGET(France), Founder(China), PK Power(Spain), RiteAV(Germany), NETCNA(Germany), Vanco(Germany), Deputech(Germany), KINGZER(Germany), JVC(Japan), MI(China), HUAWEI(China), HIMEDIA(China) and Ampersand (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Skyworth(China), Letv(China), Amoi(China), INPHIC(China), Kaiboer(China) and ZTE(China).
Segmentation Overview
AMA Research has segmented the market of Global Television Box market by Type (Cable STB, Satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB and Over-The-Top (OTT) STB), Application (Entertainment, Commercial and Others) and Region.
On the basis of geography, the market of Television Box has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2022. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Television Box market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Resolution, the sub-segment i.e. HD (High Definition) will boost the Television Box market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Dominance of Set-Top-boxes with Recording Features and Increasing Demand for IPTV and OTT
Market Growth Drivers:
Rapid Digitization of Television Networks and Introduction of High Definition and Smart TV
Challenges:
Changing Viewer Behavior and Preferences
Restraints:
Growing Evolution of Others Digital Entertainment Media
Opportunities:
Reduction in Prices in Set-Top Boxes and Growing Demand for Television Box from Emerging Countries
Market Leaders and their expansionary development strategies
In November 2023, NCLT approved resolution plan for television home shopping network.
In November 2023, Ampersand revolutionizes TV advertising with next generation of TV insight. empowering ad buyers to rebalance their TV investments for optimal reach and frequency.
Key Target Audience
Television Box Manufacturers, Raw Materials Suppliers/Distributors, Potential Investors, Market Research and Consulting Firms, Government Agencies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.