About E-Commerce Personalization Software
E-commerce personalization software is software that helps to create experiences tailored to consumers who shop online using e-commerce tools. This software gathers user behavior in real-time across multiple channels and provides personalized messaging to help users discover and buy products or services. This type of software is used by marketers and e-commerce professionals to grow their online sales. By implementing these strategies, e-commerce businesses can leverage the power of personalization software to improve customer engagement, increase conversions, and drive sustainable growth in this booming market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Analyst at AMA Research estimates that United Kingdom Players will contribute the maximum growth to Global E-Commerce Personalization Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
OptinMonster (United States), Monetate (United States), Barilliance Ltd. (United States), Evergage (United States), Dynamic Yield (United States), RichRelevance (United States), Salesforce.com, Inc. (United States), Apptus Technologies AB (Sweden) and Attraqt Limited (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Personyze (Israel), Pure360 (United Kingdom), CloudEngage, Inc. (United States), GeoFli (United States) and LiveChat Software (Poland).
Segmentation Overview
AMA Research has segmented the market of Global E-Commerce Personalization Software market by and Region.
On the basis of geography, the market of E-Commerce Personalization Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. Web will boost the E-Commerce Personalization Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-Based will boost the E-Commerce Personalization Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing Model, the sub-segment i.e. Free Trial will boost the E-Commerce Personalization Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increased Penetration of the Internet
Market Growth Drivers:
Increased Number of Online Customers and Increased Disposable Income of the People in Developing Regions
Challenges:
Lack of Skilled IT Professionals
Restraints:
Technological Complexities Associated with E-Commerce Personalization Software
Opportunities:
Rise in the Adoption of Cloud-based Solutions
Market Leaders and their expansionary development strategies
In October 26, 2023: Monetate and Salesforce partnered to integrate Monetate's personalization platform with Salesforce Marketing Cloud, allowing seamless personalization across email marketing, web experiences, and mobile apps.
In October 2023, Merkety Launches Marketplace Personalization Suit this may be the closest match to "marekt" as Merkety recently launched a new personalization suite specifically designed for marketplaces. It leverages AI and machine learning to personalize product recommendations, offers, and content for individual shoppers within online marketplaces.
Key Target Audience
E-Commerce Personalization Software Developers, Emerging Companies, Research Professionals and End-users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.