What is Neon Signs Market?
Neon signs are widely used for advertising for promoting a business or product. It helps to attract customers for business as well as other personal requirements. It provides highly durable signs which offer instant visibility. Some of the advantages of neon signs are extremely long-lasting, suitable for both interior as well as exterior use, can be made into a variety of different shapes & designs and others. It is used in various applications such as the neon signs for a bar, a neon sign for home, neon signs for photoshoots and others. The most common use of neon signs are bars, owing to the late working hours of this type of business, and another reason is the style of bars.
The market study is being classified, by Application (Neon Sign for a Bar, Neon Sign for Home and Neon signs for Photoshoots) and major geographies with country level break-up.
Sygns (Germany), Koninklijke Philips N.V. (Netherland), EGL Lighting (United States), OSRAM Licht AG (Germany), Jesco Lighting (United States), Sidon Lighting (China), Optek Electronics (United Kingdom), NVC Lighting (China), Neo-Neon Holdings Limited (China) and SGi Lighting Inc. (Canada) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are IVC Signs Ltd (United Kingdom).
The global neon signs market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. Research Analyst at AMA predicts that China Players will contribute to the maximum growth of Global Neon Signs market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Neon Signs market by Type, Application and Region.
On the basis of geography, the market of Neon Signs has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Number of Bar Across the World
- Increasing Usage of Neon Sign in Various Application
Market Trend
- Growing Adoption of Neon Signs Due to Its Reusability Factor
Restraints
- Neon Signs also be likely to Fairly Energy Inefficient as Compared to LED signs
- Issue related to Heavy Neon Sign that does not have the Structural Support to hold it up Stably
Opportunities
- Increasing Importance Given To Advertising across the World
Challenges
- Color Selection for Neon is Much More Limited than Digital Screens
In 2018, the Alluma Tech Company has introduced the next generation of neon products. Therefore, it will increase the product portfolio of the company.
Key Target Audience
Neon Signs Companies, Research and Development (R&D) Companies, Research Organization, Federal Agencies and Others