About Creative Management Platforms
Creative management platforms combine a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design-builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. Creative management platforms employ dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative. This has led to significant growth of the global creative management platforms market in the forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Creative Management Platforms market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google LLC (United States), Celtra Inc. (United States), Sizmek (United States), Thunder (United States), Balihoo, Inc. (United States), Bonzai Digital Pte. Ltd. (Singapore), Mediawide (United Kingdom), Netsertive (Mixpo) (United States), RhythmOne plc (United States), Bannersnack (United States) and Bannerflow (Sweden) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Flashtalking (United States), Adform (Denmark), SteelHouse (United States) and Adobe (United States).
Segmentation Overview
AMA Research has segmented the market of Global Creative Management Platforms market by Type (Publishers, Brands and Marketers and Agencies) and Region.
On the basis of geography, the market of Creative Management Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. Cloud-Based will boost the Creative Management Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. Small & Medium Enterprises (SMEs) will boost the Creative Management Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. BFSI will boost the Creative Management Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Categories, the sub-segment i.e. Video Advertising will boost the Creative Management Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing Type, the sub-segment i.e. Monthly Subscription will boost the Creative Management Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Adoption of the Al, Machine Learning Technology
Market Growth Drivers:
Increasing Demand for Digital Advertising from End-Use Industry and Growing Digitalization and Rising Use of Internet
Challenges:
Intense Competition Among the Competitors
Restraints:
Lack of Skilled Working Professionals
Opportunities:
Advancement and Development in Marketing Campaigns
Market Leaders and their expansionary development strategies
On 4th March 2020, Celtra has announced the results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work.
Key Target Audience
Creative Management Platforms Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.