What is Ad Network Software Market Scope?
Ad networks software connect advertisers with app and web publishers. Ad networks software aggregate ad inventory from applications and websites and match it with advertiser demand to facilitate the digital advertising buying process. This gives advertisers a one-stop-shop for prospective ad placements and gives publishers an opportunity for monetizing their website. For advertisers, ad networks software show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks software serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks.
Influencing Trend:
Increased Demand for Cloud-based Software Solutions
Market Growth Drivers:
Rapid Penetration of Internet Coupled with Surge in Smartphone Users Worldwide
Challenges:
Increasing Digital Advertisements on the Internet
Restraints:
Security Threats Hampers the Growth of the Market
Opportunities:
Emerging Demand from Developing Countries
The Ad Network Software market study is being classified, by Application and major geographies with country level break-up.
Analysts at AMA predicts that Players from United States will contribute to the maximum growth of Global Ad Network Software market throughout the predicted period.
AdSupply (United States), CJ Affiliate (United States), MaxBounty (Canada), Switch (United States), Tradedoubler (Sweden), AdJug (United Kingdom), Perform[cb] (United States) and Convert2Media (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Intent Media (United States) and Jebbit (United States).
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Ad Network Software market by Type, Application and Region.
On the basis of geography, the market of Ad Network Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their Development Strategies
In April 2019, Jebbit, the world’s leading Declared Data Platform, announced the closing of a USD12 million Series B financing round. The financing round was led by K1 Investment Management (“K1”), with additional participation from Manifest and Yard Ventures. The new funding will support Jebbit’s growing personnel needs and product investment efforts. The company expects to hire additional talent to support operations at its Boston headquarters and in key growth markets including San Francisco, New York and London.
In February 2020, Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website.
Key Target Audience
Ad Network Software Companies, Potential Investors, Regulatory & Government Bodies, End Users and Others
Ad Network Software Market Study: Important Years
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Historical Period | 2018-2023 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Major Highlights of Market Study
Demand Determinants: Identifying top-notch application and business segments that seek high growth potentials in Ad Network Software Market.
Key Strategic Developments: To target untapped regions more aggressively by focusing on product/service developments, innovation and R & D, new launches, Merger & acquisitions, JVs & partnerships.
Forces & Market Dynamics: Growth drivers, restraints & opportunities available in Ad Network Software industry is examined with reference relevant market sectors and sub-sectors.
Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also includes significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets, To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.