About Digital Intelligence Platform
Digital intelligence platform helps to transform digital data into real-time, actionable, customer centric insights. It is useful for business that need to constantly communicate with high volumes of customers throughout each day. It is also helpful to quickly discover important and relevant findings during the processing of big data.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Digital Intelligence Platform market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Adobe Systems (United States), IBM (United States), SAS Institute (United States), Evergage (United States), Google (United States), Mixpanel (United States), Optimizely (United States), Webtrekk (Germany), New Relic (United States) and Cxense (Norway) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Localytics (United States).
Segmentation Overview
AMA Research has segmented the market of Global Digital Intelligence Platform market by , Application (Large Enterprises and Small & Medium Enterprises (SMEs)) and Region.
On the basis of geography, the market of Digital Intelligence Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Analytics will boost the Digital Intelligence Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Enterprise, the sub-segment i.e. Large Enterprises will boost the Digital Intelligence Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Touchpoint, the sub-segment i.e. Company Website will boost the Digital Intelligence Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers:
Rise in the Adoption of Digital Intelligence Platform and Growing Awareness Regarding Customer Transactions
Challenges:
Concerns Related To Data Security and Privacy
Restraints:
Lack of Digital Skillset and Resources
Opportunities:
Growing E-Commerce Industry and Rising Need for Optimizing Digital Experiencing
Market Leaders and their expansionary development strategies
In October 2021, Cellebrite , a leader in Digital Intelligence (DI) solutions for the public and private sectors, has acquired the assets of open-source intelligence firm Digital Clues AG (“Digital Clues”). The acquisition strengthens Cellebrite’s market-leading Digital Intelligence platform.
In September 2023, The global EY organization (EY) has launched of EY.ai, a unifying platform that brings together human capabilities and artificial intelligence (AI) to help clients transform their businesses through confident and responsible adoption of AI. EY.ai leverages leading-edge EY technology platforms and AI capabilities, with deep experience in strategy, transactions, transformation, risk, assurance and tax, all augmented by a robust AI ecosystem.
Key Target Audience
Digital Intelligence Platform Providers, Research Professionals, Emerging Companies, Government Body & Associations and End user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.