About A2 Milk
The beta casein from cow’s milk called as A2 beta casein. Mainly A2 beta casein comes from the breeds like Guernsey, Jersy, Charolais and Limousin. A2 milk is being marketed as a healthier choice than regular milk as the ordinary milk have BCM 7 that is Beta Casomorphin-7 which may affect the digestion system. It is claimed to have several health benefits, and is easier to be digested for people who are lactose intolerant. It contains nutrients such as vitamin D, calcium, potassium and protein. It has been found that the milk containing A2 beta-casein is easier to digest as compare to milk that contains A1 beta-casein.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies. Analyst at AMA Research estimates that Indian and Australian Vendors will contribute the maximum growth to Global A2 Milk market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The A2 milk Co., Ltd. (New Zealand), Freedom Foods Group Ltd. (Australia), Provilac (India), Nestle SA (Switzerland), Vinamilk (Vietnam), Westland Cooperative Dairy Co., Ltd. (New Zealand), PURA (Australia), Dairy Farmers (Australia), Vietnam Dairy Products (Vietnam), Amul (India) and Vedaaz Organics (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global A2 Milk market by Type (Liquid and Powder), Application (Infant Formula, Dairy Products, Bakery and Confectionery, Milk-Based Beverages and Others) and Region.
On the basis of geography, the market of A2 Milk has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Forms, the sub-segment i.e. Liquid will boost the A2 Milk market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Glass Bottle will boost the A2 Milk market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Consumer Health Awareness about Eating Healthy Food
Market Growth Drivers:
Rising Number of People Experiencing Problems due to Consumption of Regular Milk
Challenges:
Increasing Prices of A2 Milk
Restraints:
Lack of Proper Scientific Evidence about the Benefits of A2 Milk and Increasing Number of Lactose Intolerance People
Opportunities:
Increasing Use of A2 Milk in Baby Food
Market Leaders and their expansionary development strategies
In August 2021, The a2 Milk Company (a2MC) has successfully completed its acquisition of a 75% interest in dairy nutrition business Mataura Valley Milk (MVM). The acquisition is strategically important as it provides the opportunity for a2MC to participate in nutritional products manufacturing, in addition to offering supplier and geographic diversification, as well as strengthening relationships with key partners in China.
In July 2023, TERREBONNE, OR –Nonprofit certifier A Greener World has announced The a2 Milk Company’s Grassfed a2 Milk Whole Milk and Grassfed a2 Milk 2% Reduced Fat Milk are Certified Regenerative by AGW. This innovative certification provides a whole-farm assurance of regeneration and sustainability, measuring benefits for soil, water, air, biodiversity, infrastructure, animal welfare and social responsibility.
Key Target Audience
Manufacturers of A2 Milk, Suppliers of A2 Milk, Wholesalers, Distributors and Retailers of A2 Milk, Manufacturer of Infant Formula, Food and Beverage Industry, Research Organization and Governmental Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.