About Automotive Window Display System
The automotive window display system also is known as the heads up display (HUD) or active glass. It is a transparent display that offers necessary and useful information to the driver. The driver can gather information, such as the speed of the car, fuel left, tire pressure, weather report, visibility, and direction so that he can focus on their usual viewpoint, thereby reducing the chances of accidents. These systems allow the user to easily monitor the speed and navigation of the vehicle, play music, make calls, and other features. Nowadays, most of the luxury cars come with such display systems.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 24.0% |
Automotive Window Display System is a fragmented market due to the presence of a large number of established competitors. The key players are highly focused on developing and innovating new strategies to maintain their market position and customer base. The companies are also planning strategic activities like partnerships, collaboration, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Automotive Window Display System market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
AUDI AG (Germany), Daimler AG (Germany), Delphi Automotive Plc. (Ireland), Yazaki Corporation (Japan), Telefonica, S.A. (Spain), Robert Bosch GmbH (Germany), Denso Corporation (Japan), MicroVision, Inc. (United States), Harman International Industries Incorporated (United States), TomTom International BV (Netherlands) and Robert Bosch GmbH (Germany) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Automotive Window Display System market by Type (Windshield and Combiner) and Region.
On the basis of geography, the market of Automotive Window Display System has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Technology, the sub-segment i.e. Conventional will boost the Automotive Window Display System market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Vehicle Type, the sub-segment i.e. Passenger Cars will boost the Automotive Window Display System market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Vehicle Class, the sub-segment i.e. Economy Car will boost the Automotive Window Display System market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Holistic Human-Machine Interface
Market Growth Drivers:
Rising Safety and Security Concern Owing to Increasing Accidental Deaths, High Growth in Luxury and High-End Car Segments, Mainly in the Emerging Markets and Increasing Demand for Connected Vehicles
Challenges:
Availability of Lase-Based Volumetric Display as Alternative Automotive Window Display System
Restraints:
Increased Cost of the Vehicles Due To the Installations of Such Systems And Poor Network Connectivity
Opportunities:
Introduction of Portable HUDs at Lower Prices in Low and Middle Car Segments and Emerging Demand from Developing Regions
Market Leaders and their expansionary development strategies
In October 2022, NTT Communications Corporation, an ICT solutions and international telecommunications business within the NTT Group, and DENSO CORPORATION, a global mobility component manufacturer providing advanced mobility technologies, systems, and products, announced that they would jointly develop a Security Operations Center for I did. Vehicles to counter the threat of increasingly sophisticated cyberattacks on vehicles.
On 24 Oct 2020, DENSO, one of the world’s largest automotive technology, systems, and components suppliers, announced it has developed a thin-film transistor (TFT), liquid-crystal head-up display (HUD) to project critical driving information onto the windshield for drivers. This human-machine interface (HMI) is the world’s largest automotive head-up display with a nearly 24-inch projection. The product will be released on November 2017 and featured on the new 2018 Lexus LS.
Key Target Audience
Automotive Window Display System Manufacturers, Automotive Window Display System Traders/Distributors, Automotive Window Display Importer/Exporter, Technology Investors, Regulatory & Government Bodies, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.