About Outdoor TV
Outdoor TV is installed outside like in backyards, near swimming pool gazebos, outdoor gardens, the entrance of a commercial building, and others. The outdoor TV is costlier than regular TVs installed inside the house or office as they are operated in bright sunlight and need to withstand various elements such as rain, snow, and cold and hot temperature. The outdoor TV should be covered with an IP rated enclosure to withstand dirt, heat, dust, and theft. It must be kept under the shade and the cables connected to the TV should be short in terms of length for better performance.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 9.5% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Outdoor TV market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The TV Shield (United States), SunBriteTV (United States), MirageVision (United States), Seura (United States), Platinum (United States), SkyVue (United States), Cinios (United States), AquaLite TV (United Kingdom), Peerless-AV (United States) and Luxurite (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Outdoor TV market by , Application (Residential and Commercial) and Region.
On the basis of geography, the market of Outdoor TV has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Outdoor TV market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Size, the sub-segment i.e. Upto 32 Inches will boost the Outdoor TV market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Mounting Type, the sub-segment i.e. Flat Mount will boost the Outdoor TV market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rise in investment for Smart Outdoor TV
Market Growth Drivers:
Increasing Number of Middle-Class Population in Developing Countries and Upsurge Demand for Social Media
Challenges:
Network Connectivity and Technical Difficulties
Restraints:
Content Authentication and Validation May Hamper the Growth of Outdoor TV Market
Opportunities:
Rapid Urbanization and Digitalization Leads to Boost Outdoor TV
Market Leaders and their expansionary development strategies
In Oct 2020, Sound United LLC announced the acquisition of Bowers & Wilkins, This acquisition represents a new era for Bowers & Wilkins and offers a fresh opportunity to focus on what we do best, building the industry’s finest loudspeakers,” said Geoff Edwards, CEO of Bowers & Wilkins
In May 2020, Samsung Electronics announced the expansion of their award-winning lifestyle Home Entertainment portfolio with the addition of The Terrace, and their very first outdoor 4K QLED TV. Through this initiative, the company aims to capture a major market share in smart TV trends.
Key Target Audience
Manufacturers of Outdoor TV, Suppliers of Outdoor TV, Wholesalers, Distributors and Retailers of Outdoor TV, Associations and Industrial Bodies, Research and Consulting Firms, R&D Institutions and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.