Organic Matcha Tea Market Scope
Matcha, literally means “powdered tea”, is a type of green tea. Organic Matcha is harvested from the Camellia Sinesis plant which is grown without the use of pesticides or chemicals. Originally from Japan, organic matcha tea is typically consumed as a beverage or used as an ingredient in recipes. Agricultural techniques for producing matcha were refined in Japan. The plants are covered from the sun for a few weeks before harvesting. This boosts the chlorophyll levels in leaves and retains nutrient concentration, resulting in enhanced umami flavor. This process is followed by harvesting, steaming, drying, and separation. The leaves are then ground into fine particles in a stone grinder. Matcha contains a high concentration of antioxidants. It supports heart health and reduces anxiety. It calms the body by the synergistic effect of caffeine and L-theanine. Health-conscious people generally consume matcha since it boosts metabolism and burns fat.
According to AMA, the Global Organic Matcha Tea market is expected to see growth rate of 7.1%Mizuba Tea Co. (United States), Grace & Green (Japan), Encha (United States), APAX USA, Inc. (United States), Matcha DNA (United States), KissMeOrganics (United Kingdom), Jade Leaf Matcha (United States), Zen Spirit (United States), Midori Spring Limited (Canada) and Enzo Matcha (Thailand) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Taiyo International (United States), Epic Matcha (United States), DoMatcha (Japan), The Republic of Tea (United States) and MatchaBar (United States).
Segmentation Overview
The study have segmented the market of Global Organic Matcha Tea market by Type (Sweetened and Unsweetened), by Application (Drinking Tea, Soups, Ice-Creams, Muffins, Smoothies, Green Tea Lattes and Others) and Region with country level break-up.
On the basis of geography, the market of Organic Matcha Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Rising Health Consciousness Is Leading To Increased Demand for Unsweetened Tea
Market Growth Drivers:
Rising Health Consciousness among People Worldwide, Increased Usage as a Food Ingredient Owing To Its Numerous Health Benefits, Growth in Ceremonial Tea Consumption and Tea Parties and Rise In the Number of Tea Or Coffee Shops Is Fueling Demand
Challenges:
High Initial Costs
Restraints:
Concerns Due To Lead Contamination Limits the Market
Opportunities:
Increased Adoption of Healthy Lifestyle and Improving Economy, Increasing Preference of Buyers towards Organic Products and Rising Awareness about Health Benefits of the Product Will Raise Demand
Market Leaders and their Expansionary Development Strategies
In June 2019, Jade Leaf Matcha, a tea brand known for its popular beverage and snack products, has expanded its innovations with the launch Matcha Latte Infusions made with organic Japanese matcha. Available in four varieties: GLOW, PROTECT, THINK and BALANCE, each infusion blends functional ingredients, providing green tea nutrients and calm, focused energy for an upgraded daily beverage. This move was taken since it was learned that an increasing number of people were adopting the use of matcha in various dishes.
In June 2019, ITO EN North America, producer of green tea and innovative beverages launched their latest matcha LOVE innovation, a craft blend unsweetened matcha green tea concentrate. The unsweetened matcha LOVE craft blend green tea concentrate is conveniently packaged in a 32 fl. oz. (1 quart). Dairy and gluten-free, kosher certified and free of carrageenan, the shelf-stable concentrate is made with organic matcha and organic green tea extract, offering a rich umami flavour.
Key Target Audience
Organic Matcha Tea Manufacturers, Organic Matcha Tea Raw Material Suppliers, Organic Matcha Tea End-Users, Government Regulatory Bodies, Downstream Vendors and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.