Sanitary Napkin for Feminine Care Market Scope
An absorbent disposable pad worn to catch menstrual flow is known as a sanitary napkin. To prevent rashes and skin infections, these napkins are usually comprised of cotton or another breathable material. Both sanitary napkins and panty liners have a smaller volume and are intended to absorb the blood flow. The absorption capacity is a major difference. Sanitary napkins are constructed of delicate, blood-absorbent material. The increasing female population & rapid urbanization and rising disposable income are the factors that contribute to the growth of the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Procter & Gamble (United States), KCWW (United States), Johnson & Johnson (United States), Unicharm Corporation (Japan), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Ontex BV (Belgium), Hengan International (China), Premier FMCG (South Africa), Drylock Technologies (Belgium), Bodywise Limited (United Kingdom), First Quality Enterprises, Inc. (United States) and BingBing Paper Ltd. (China) |
CAGR | % |
Global sanitary napkin for feminine care is a fragmented market due to the presence of various players. The players are focusing on investing more in R&D. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions to help them sustain in the market and maintain their competitive edge. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Sanitary Napkin for Feminine Care market throughout the predicted period.
Procter & Gamble (United States), KCWW (United States), Johnson & Johnson (United States), Unicharm Corporation (Japan), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Ontex BV (Belgium), Hengan International (China), Premier FMCG (South Africa), Drylock Technologies (Belgium), Bodywise Limited (United Kingdom), First Quality Enterprises, Inc. (United States) and BingBing Paper Ltd. (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Diva International Inc (Canada), Premier Care Industries (United States) and LAMBI (Mexico).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Sanitary Napkin for Feminine Care market by Type and Region with country level break-up.
On the basis of geography, the market of Sanitary Napkin for Feminine Care has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In February 2022, Thinx, Inc., an industry disruptor and the market leader in reusable period and incontinence underwear, was acquired by Kimberly-Clark Corporation. Thinx's acquisition opens up new opportunities for cooperation and enables Kimberly-Clark Corporation to work with its retail partners to build the category while still supporting Thinx through direct-to-consumer channels.
In July 2022, In the Fakir Gujri neighborhood of Srinagar, the Centre for Women's Studies and Research (CWSR) of Kashmir University organized a massive outreach campaign on women's health and cleanliness. The program's major goal was to increase community knowledge of the need of promoting and protecting menstruation health by dispelling stigmas around it and giving women safe access to facilities for adequate sanitation and disposal.
Influencing Trend:
Irregularity in periods, Increase in per capita/disposable income and An Increase in Women's Literacy and Knowledge of Menstrual Hygiene
Market Growth Drivers:
Expansion of Female Population & Rapid Urbanization and Female Empowerment and Rising Disposable Income
Challenges:
Environmental effects of feminine hygiene products, Lack of menstrual hygiene management facilities and Disruptions to the economy, trade, and supply chains brought on by the pandemic and ongoing war
Restraints:
The social stigma associated with menstruation and feminine hygiene products
Opportunities:
Developing environment-friendly feminine hygiene products and Growth opportunities in emerging countries
Key Target Audience
Sanitary Napkin Manufacturers, Sanitary Napkin Suppliers, E-Commerce/Retailers, Department Store, Convenience Store, Retail Pharmacies, Potential Investors, Research and Development Institutes and Others