About Unisex fragrance
Increasing dependency on online retailing will help to lead the unisex fragrance market globally in the forecasted period. Unisex fragrance is a hybrid breed of fragrances that can be worn by both male and women, which is made by of essential oils and aroma components. It is available in different sizes such as less than 30 ml, 30ml to 100 ml, and more than 100 ml. Rising adoption of beauty care products and high demand due to the e-commerce industry will help to expand global unisex fragrance market. Food and Drug Administration (FDA), European Food Safety Authority, and International Fragrance Association (IFRA) are imposing stringent rules and regulations related to the amount of chemicals content in the products and they are also engaged in investigating the products to provide an audience with really healthy products. Regulatory bodies provide their certification based on this investigation. These certified products are considered to be more healthy and chemicals free, hence are preferably used by the consumers.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Global luxury perfumes market shows oligopoly due to the presence of some key players such as Chanel (France), Estee Lauder (United States), Guccio Gucci (Italy), Hermes (France) and Ralph Lauren (United States). The market is highly fragmented with several small industries entering the global unisex fragrance market. However to gain market share in upcoming year manufacturers have shifted their preferences towards gradation of product and focus on new launches and prices of perfumes. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Unisex fragrance market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Chanel (France), Estee Lauder (United States), Guccio Gucci (Italy), Hermes (France), Ralph Lauren (United States), Baccarat (France), Clive Christian (United Kingdom), Coty Inc. (United States), Procter & Gamble (United States) and L’Oreal International (France) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Firmenich (Switzerland), Avon Products Inc. (United Kingdom) and Bvlgari (Italy).
Segmentation Overview
AMA Research has segmented the market of Global Unisex fragrance market by Type (Eau de Perfume, Eau de Toilette, Eau de Cologne and Eau Fraiche) and Region.
On the basis of geography, the market of Unisex fragrance has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Europe region held largest market share in the year 2022. North America, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Unisex fragrance market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Size, the sub-segment i.e. <30 ml will boost the Unisex fragrance market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredients, the sub-segment i.e. Natural will boost the Unisex fragrance market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Up Surging Popularity of Various Premium Brands and Increasing Dependency on Online Retailing
Market Growth Drivers:
Increasing Awareness of Beauty Care Products, Attractive Packaging and Rising Demand of Custom-Made, Natural and Eco-Friendly Perfumes
Challenges:
Compliance with Quality & Regulatory Standards
Restraints:
Use of Chemical Ingredients in the Fragrance Product may Harm Human Health and Fake Perfumes Product
Opportunities:
Fueling Opportunity to Increase the Penetration Rate of Unisex Fragrance and Various offers and discounts offered seasonally
Market Leaders and their expansionary development strategies
In July 2023, Zaeden launched unisex fragrance Brand SOL, a unisex perfume line. A collaboration between Zaeden, Aesir perfumes LLP, India's fragrance company and represent, a trailblazer in talent management.
In August 2021, JARFA launched new unisex fragrance. JARFA is fully recycled and packaged in a carton made from 95% recycled paper.
Key Target Audience
Unisex Perfumes Manufactures, Unisex Perfumes Retailers/ Distributors, Government Regularity Bodies, Private Research Organization, Government Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.