About Laundry Detergent Pods
Laundry detergent pods are the pouches made of polyvinylalcohol (PVA) or a derivative of PVA which contains laundry detergent, softener and other products. As these detergents are concentrated, it performs better than the other products in removing stains. These pods are low sudsing and hence uses lesser water for the removal of soil and detergents. Further, the laundry detergent pods can be used in top loading and front loading machines. These benefits and factors are affecting the market growth positively.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Laundry Detergent Pods market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Arm & Hammer (United States), Purex (United States), Persil (Germany), Tide (United Kingdom), Procter & Gamble (United States), Henkel (Germany), Unilever (United Kingdom) and Church & Dwight (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Clorox Company (United States) and Colgate-Palmolive (United States).
Segmentation Overview
AMA Research has segmented the market of Global Laundry Detergent Pods market by Type (Non-biological and Biological), Application (Residential and Commercial) and Region.
On the basis of geography, the market of Laundry Detergent Pods has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution, the sub-segment i.e. Online will boost the Laundry Detergent Pods market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Introduction of Innovative Products
Market Growth Drivers:
Growing Preference of New Fragrances in Laundry Detergent Powder and Increased Household Expenditure is leading to Increased Demand in Laundry Detergent Pods
Challenges:
Lack of Awareness among the Consumers and Chemicals Used in the Manufacturing of Laundry Detergent Pods are Scarce
Restraints:
High Prices Associated with the Laundry Detergent Pods
Opportunities:
Rising Disposable Income and Increasing Urbanization in Developing Economies
Market Leaders and their expansionary development strategies
In 2018, Proctor and Gamble has acquired consumer health business of Merck KGaA. This acquisition will help in boosting the sales prospects.
In August 2024,Procter & Gamble is rolling out Tide evo, a new laundry detergent in “tile” form. The format leverages tens of thousands of fibers, creating layers of soap without unnecessary liquid and fillers, according to P&G.
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.