About Email Marketing Platforms
Email marketing is act of sending a commercial message to a group of persons through the use of email. Furthermore, each mail that is sent to either potential customer or existing user is considered as email marketing. Additionally, email marketing is the business practice of sending myriad kinds of content to a group of subscribers through mail. Moreover, various firms make use of email marketing tools for promoting their business online. Additionally, the content sent through email marketing helps in generating high website traffic and leads or even signups for service or product.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global Email Marketing Platform market is highly competitive and diversified due to the presence of a large number of regional and international providers across the globe. The key players are investing heavily in research & development to enhance their customer database to maintain its market presence in altering consumer buying preferences. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Email Marketing Platforms market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
AWeber Communications (United States), BlueVenn (United States), Bronto Software (United States), Campaign Monitor (Australia), Constant Contact, Inc. (United States), Emailcenter UK Limited (United Kingdom), Emma (United States), Epsilon Data Management, LLC (United States), GetResponse (Poland), IBM Corporation (United States), SimplyCast.com (Canada) and VerticalResponse, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are iContact, LLC (United States), j2 Global, Inc. (United States), MailChimp (United States), Salesforce.com, Inc.(United States) and Selligent Marketing Cloud (Belgium).
Segmentation Overview
AMA Research has segmented the market of Global Email Marketing Platforms market by , Application (SMEs and Large Enterprises) and Region.
On the basis of geography, the market of Email Marketing Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End User Industry, the sub-segment i.e. IT & Telecom will boost the Email Marketing Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Software (Third-party Standard, White Label Software, Web-based Application) will boost the Email Marketing Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Awareness about Email Marketing
Market Growth Drivers:
Evolution and Future Prospects of Email Marketing and Proliferation of Internet Economy
Challenges:
Technological Issues associated with Marketing Automation
Restraints:
Difficulty in Generating Leads and Managing website and Varying Structure of Regulatory Policies
Opportunities:
Growing Demand from End-user Industry and Rising Need for Effective Marketing Strategies
Market Leaders and their expansionary development strategies
On December 12, 2023, Mailchimp, a popular email marketing platform, partnered with Google Cloud to leverage the latter's AI and machine learning technology to enhance Mailchimp's marketing automation features.
On February 14, 2024, ActiveCampaign, an email marketing and marketing automation platform, launched its new "Customer Engagement Automation" feature, allowing users to streamline customer journeys across various touchpoints.
Key Target Audience
Email Marketing Platform Providers, Research Organizations and Universities, Consulting Companies, Cloud Platform Providers, Investors and Venture Capitalists, Technology Providers, Suppliers, Distributors, and Contractors and End Users/Enterprise Users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.