Industry Background:
Processed superfruits include fruits like pomegranates, blueberries, cranberries, grapes, and others available in processed form such as juices, nutritional supplements, and functional food products. The superfruits naturally consist of a high level of minerals, natural vitamins, amino acids, healthy fats, antioxidants, and plant enzymes good for health and beneficial for treating health conditions.This growth is primarily driven by Growing Need for Consuming Superfruits With Sugring Number of Diseases and Demand for Vitamin C, Minerals and Antioxidants Rich Fruits for Healthy Lifestyle.
Globally, a noticeable market trend is evident Introduction of the Processed Superfruits Juices and Coffee. Major Vendors, such as Symrise AG (Germany), SunOpta, Inc (Canada), Agrana Group (Austria), Del Monte Foods, Inc (United States), Frutarom Industries Ltd. (Israel) and Ocean Spray (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
On 23rd January 2020, Ocean Spray launches brew, a superfruit juice with cold brew coffee. Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, introduced Ocean Spray Brew, a first-of-its-kind hybrid drink made with real fruit juice and cold brew coffee. Ocean Spray Brew will be available in two flavors, Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee.
Regulatory Insights:
"According to the European Food Safety Authority (EFSA) in the processed fruit and vegetable sector, novel foods frequently appear, especially in the subsector of “superfruit” or “superfood” ingredients. Authorized novel food includes products traditionally eaten in non-European Union countries such as noni and baobab juice, maca powder, ashwagandha, or food produced using the latest technological innovations such as high-pressure fruit juice (which is an example of food derived from new production processes)."
Market Drivers
- Growing Need for Consuming Superfruits With Sugring Number of Diseases
- Demand for Vitamin C, Minerals and Antioxidants Rich Fruits for Healthy Lifestyle
Market Trend
- Introduction of the Processed Superfruits Juices and Coffee
Restraints
- Stringent Regulatory Standards and Guidelines Associated with the Labeling and Packaging of Processed Superfruits
Opportunities
Online Availability of the Processed Superfruits Products and Increasing Awareness about the Superfruits Benefits
Challenges
Seasonal Availability of Superfruits hindering the Processed Superfruits Market
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Processed Superfruits Study Sheds Light on
— The Processed Superfruits Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Processed Superfruits industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Processed Superfruits industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
— How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.