About Moringa Tea
Moringa tea is made from the leaves of a plant scientifically called Moringa Oleifera, & commonly called the drumstick tree. Among several tea beverages in the market, including the popular matcha tea, moringa tea is paving its way to high popularity, owing to the health related benefits it provides. Therefore, this segment is growing in the market because of its demand among health conscious consumers & tea lovers. The nutritional value provided by moringa tea and it is 100% caffeine-free, is what sets it apart from other tea products in the market. The moringa tree, from which moringa tea is processed, is majorly grown in South Asia and Africa. Presently, its large-scale cultivation can be seen in India, Thailand, Africa, South Asian countries, Israel, & the Pacific Islands.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key players are adopting numerous strategy to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnership to adopt certain technologies and acquiring small players to finish competition in the future. As well as investing money in R&D sector to make technical up-gradations in the manufacturing process of the product. Analyst at AMA Research estimates that Indian Vendors will contribute the maximum growth to Global Moringa Tea market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kuli Kuli (United States), Grenera (India), Rootalive (United States), Rainforest Herbs (Malasia), Ayuritz Phytonutrients Pvt. Ltd. (India), Organic India (India), Earth Expo Company (India) and Genius Nature Herbs (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Ancient Greenfields Pvt Ltd (India), The Mito Group (Canada) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Moringa Tea market by Type (Crushed Leaves and Tea Infusion Bags) and Region.
On the basis of geography, the market of Moringa Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Moringa Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packing type, the sub-segment i.e. Boxes will boost the Moringa Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Formulation, the sub-segment i.e. Original will boost the Moringa Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing popularity for organic moringa tea and Growing millennial population worldwide
Market Growth Drivers:
Growing popularity as it is 100% caffeine free and Increasing demand due to rising health concerns
Challenges:
Growing demand for other superfood-based products and Getting approval from regulatory bodies
Restraints:
Associated cost and strong competition
Opportunities:
Expansion in countries where malnutrition is common and Increasing Promotions from non-profit organizations
In October 2023, Collier County second grader Elisabeth Joy Grove just launched an organic moringa tea business, Elisabeth’s Dream Farm, in the hopes of making her farm a reality someday.
Key Target Audience
Manufacturer, Raw material supplier, Channel partners, Industry Association, Governments and investment communities and Research organizations and associations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.