About Digital Pregnancy Test Kit
The Digital Pregnancy Test is a type of rapid pregnancy test with Smart Countdown. With the help of a unique progress indicator that provides users confidence. Digital Pregnancy Test with Smart Countdown provides reassurance while an accurate digital reading even in early pregnancy. It is a reusable testing kit. It is one emerging market, the current major market share in this market is captured by the one leading player know as Clearblue.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 202 |
High Growth Market | United States |
Unit | Value (USD Million) |
CAGR | 5.6% |
It is an emerging market, various new companies are entering in this market to capture the market growth in new geographic regions by adopting various marketing strategies such as mergers & acquisitions, expansions, investments, and others. This market is having low market rivalry, various players are working on a rapid pregnancy test are transforming their offerings into the digital pregnancy test. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Digital Pregnancy Test Kit market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Swiss Precision Diagnostics (Switzerland), Church & Dwight (United States), Sugentech (Republic of Korea), Abbott Laboratories (United States), Procter & Gamble (United States), Quidel Corporation (United States), Mankind Pharma (India), Roche Diagnostics (United States), BD (United States) and Biomerica, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are CVS Pharmacy (United States), iXensor (Taiwan) and Forelife (Australia).
Segmentation Overview
AMA Research has segmented the market of Global Digital Pregnancy Test Kit market by Type (Without Week Indicator and With Week Indicator) and Region.
On the basis of geography, the market of Digital Pregnancy Test Kit has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 202. Asia Pacific, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Components, the sub-segment i.e. Plastic Backing will boost the Digital Pregnancy Test Kit market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Type of Test, the sub-segment i.e. Urine Test for HCG will boost the Digital Pregnancy Test Kit market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Hospital Pharmacies will boost the Digital Pregnancy Test Kit market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Frequency of Teenage Pregnancy
Market Growth Drivers:
Growing Demand for Fast and Self-Contained Tests, Increase in Disposable Income and Healthcare Spending in Developed and Developing Regions and Growing Awareness About Pregnancy Care Products
Challenges:
Increase Number of New Market Players and New Entrants
Restraints:
The Accuracy of Pregnancy Test Kits is Less Than the Lab Tests
Opportunities:
Technology Development in the Medical Industry and Growing Awareness Regarding Rapid Test
Market Leaders and their expansionary development strategies
In December 2023, Kindara and Ava Forge a collaboration to integrate Ava's wearable fertility tracker data with Kindara's ovulation and period tracking app, providing enhanced fertility insights for pre-conception planning.
In October 2023, Clearblue Connect Launches "Connected Pregnancy Test with Early Detection & Fertility Tracker," combining pregnancy testing with ovulation and cycle tracking functionalities through a smartphone app.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Digital Pregnancy Test Kit Providers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.