What is USB Microphones?
USB Microphones are devices which can convert the sound energy or sound waves into electrical energy, which further can be amplified, transmitted or recorded. The USB microphones are unique as they have USB as the output medium. This allows the microphone to be directly attached to computer, enabling to transmit the electrical energy into the computer. USB microphones have a wide variety of applications, although the most popular application of dedicated USB microphones is that regarding streaming, such as podcasts, monologues or gaming streams. The advancement of audio technology has also had a significant effect on the growth of the market. Similarly, the rise of media and entertainment industry, which usually uses the USB microphones for music, dubbing and sound effects, too has stimulated the growth of the USB microphones market. Geographically, North America leads the USB microphones market steadily followed by Asia Pacific region.
The market study is broken down by Type (Handheld and Fixed type) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
RØDE Microphones, LLC (United States), Baltic Latvian Universal Electronics, LLC (United States), Audio-Technica Corporation (Japan), Microflown Technologies (Netherlands), Samson Technologies Corp. (United States), Shure Inc. (United States), Andrea Electronics Corporation (United States), M-Audio (United States), AKG Acoustics (Austria) and Maono Technology (China) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Shenzhen Jiayz Photo Industrial. Ltd. (China), Trust International B.V. (Netherlands) and Cosmic Byte (India).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global USB Microphones market by Type, Application and Region.
On the basis of geography, the market of USB Microphones has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Directionality, the sub-segment i.e. Unidirectional will boost the USB Microphones market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online {E-Commerce Stores} will boost the USB Microphones market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Diaphragm Size, the sub-segment i.e. Large Diaphragm will boost the USB Microphones market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2020, Turtle Beach Corporation, a United States based global gaming accessory manufacturer has announced acquisition of Neat Microphones, which is one of the industry leaders specialised in development and manufacturing of varied forms of microphones including USB microphones. Neat Microphones edge cutting technology is developed by renowned industry experts including the former founders of Blue microphone. The acquisition is aimed at targeting rapidly rising multi-billion dollar streaming industry.
In 2018, Logitech International S.A., a Swiss multinational manufacturer of computer and gaming peripherals has announced acquisition of Blue microphones, which were pioneers in USB microphone technology. The acquisition deal was worth USD 117 million, all in cash. The acquisition will significantly bolster Logitech’s audio hardware business. This is also in line with Logitech’s previous acquisition of Astro gaming, which specialises in gaming headsets. With the rapidly rising gaming and streaming industry, Logitech aims to expand its market share.
Market Trend
- Fixed Type USB Microphones are rising in Popularity
Market Drivers
- Growing Popularity of the Streaming Culture
- Rise of Media and Entertainment Industry
- Surge in Online Gaming during Recent Pandemic
Opportunities
- Asia Pacific Region has High Potential to Expand
Restraints
- Presence of Alternatives Products in Market such as Headphones and Earphones with Mic
Challenges
- Large Number of Players Present in Market along with Cheap Chinese Alternatives
Key Target Audience
USB Microphones Manufacturers, Suppliers and Distributors, Component Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.