What is Packaged Shredded Wheat Cereal Market?
Shredded wheat cereal is a breakfast cereal which is made of whole wheat. They are shaped into pillow-like biscuits and available in two size variants, like bite-size and full-size. Bite-size is available in a frosted, and non-frosted variety. Shredded wheat cereal is one of many boxes of cereals, and one of your better choices for nutritional value. Just like most breakfast cereals, shredded wheat is not loaded with sugar, and it also provides good amounts of several key vitamins and minerals, along with high amount of proteins. These benefits are increasing the demand of shredded wheat cereals.
The market study is being classified and major geographies with country level break-up.
Hain Celestial (United States), Kellogg (United States), Nestle (Switzerland), PepsiCo (United States), Post Holdings (United States), Silver Palate Kitchens (United States), Barbara’s (United States), Kashi (United States), Post (United States) and Grain berry (United States) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Packaged Shredded Wheat Cereal market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Packaged Shredded Wheat Cereal market by Type, Application and Region.
On the basis of geography, the market of Packaged Shredded Wheat Cereal has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- High Content of Vitamins and Minerals, and Lower Calories in Shredded Wheat Cereals are Fuelling the Market
- Innovations for Labelling and Packaging
Market Trend
- Rising Number of Private Label Vendors
- Increasing Promotional Activities
Restraints
- Availability of Various Substitute Products for Low Calories Breakfast
Opportunities
- Inclination of Consumers Towards the Packaged Foods
- Increasing Awareness Among the Consumers for Healthy Food
Challenges
- Presence of Major Players are Increasing the Competition
Market Leaders and some development strategies
On March 2020, PepsiCo has acquired Rockstar Energy Drink which is designed for those who lead active lifestyles – from Athletes to Rock Stars. and On February 2020, PepsiCo has acquired Hangzhou Haomusi Food Co which is the online snacks company
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organisations and Others
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