About Eyeshadow
Eyeshadow is defined as a colored cosmetic applied to the eyelids or also to the skin around the eyes to accentuate them. It is been commonly used to make the wearer's eyes look or stand out more attractive. Eye shadow comes in various different colors and textures. It is basically made from mica and powder, but can also be found in pencil, liquid, pencil, mousse or cream form. As similar to other trends, looks of eyeshadows also have trends. Some of the common ingredients in eye shadows consist of the talc, magnesium stearate, mica, sericite, colorants, and various preservatives.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global Eyeshadow products market is highly fragmented owing to the number of players present in the market. Market leaders are focusing on product innovation owing to increasing demand for natural ingredients in Eyeshadow products. Such niche level up-gradation is expected to maintain demand for Eyeshadow products, thereby ensuring long-standing of the industry. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
L'Oreal S.A. (France), Avon Products Inc. (United Kingdom), Lancome (France), Dior (France), MyGlamm (India), Yve Saint Laurent (France), Coty (United States), Chanel SA (France), LVMH (France) and Estee Lauder Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Shiseido (Japan), Etude House (South Korea), Maybelline (United States) and Amore Pacific (South Korea).
Segmentation Overview
AMA Research has segmented the market of Global Eyeshadow market by Type (EarthTone, Warm Color, Cold Color and Others), Application (Daily Use and Performing Use) and Region.
On the basis of geography, the market of Eyeshadow has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Hypermarket/Supermarket will boost the Eyeshadow market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. Professional will boost the Eyeshadow market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Eyeshadow Form, the sub-segment i.e. Powder Form will boost the Eyeshadow market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing research and development (R&D) and advertisement/promotional activity
Market Growth Drivers:
Growing adoption of eye makeup products, in order to enhance the appearance, Favorable growth of the cosmetics market and Increasing demand for natural cosmetics
Challenges:
Side effects associated with the copies of the products
Restraints:
Stringent regulations imposed on the use of ingredients in cosmetics
Opportunities:
Low-cost structure, and Ease of use and availability
Market Leaders and their expansionary development strategies
In October 2023, MAC Cosmetics partners with global music stars. MAC celebrated self-expression through music with eyeshadow palettes curated by diverse artists like Rosalía, Jhené Aiko, and Mariah Carey.
In September 2023, Urban Decay Naked Reloaded Palette. Urban Decay, the queen of neutrals, returned with a revamped version of their iconic Naked palette, featuring softer, cooler-toned shades for everyday wear.
Key Target Audience
Eyeshadow Products Manufactures, Eyeshadow Products Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.