What is Variable Rate Technology Market?
Variable rate technology allows the chemicals, fertiliser, gypsum, irrigation water, lime, and other farm, inputs to be applied at different rates across a field. It is done without manually changing rate settings on equipment or having to make multiple passes over an area. Variable rate technology is used to deal with spatial variability between paddocks or management zones. The applications can also range from simple control of flow rate to the more complex management of rate, chemical mix and application pattern. There are various types of variable rate equipment which can be carefully purchased according to the need.
The market study is being classified by Type (Fertiliser VRT, Crop protection chemical VRT, Soil sensing VRT, Seeding VRT, Yield monitor VRT, Irrigation VRT and Others), by Application (Map-based VRT and Sensor-based VRT) and major geographies with country level break-up.
John Deere (United States), Trimble (United States), Agco Corporation (United States), Kubota (Japan), Yara International Asa (Norway), Valmont Industries (United States), Lindsay Corporation (United States), Raven Industries (United States), Ag Leader (United States), CNH Industrial N.V. (United Kingdom), Topcon Corporation (Japan) and SZ DJI Technology Co., Ltd. (China) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Variable Rate Technology market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Variable Rate Technology market by Type, Application and Region.
On the basis of geography, the market of Variable Rate Technology has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increased Efficiency and Productivity Through Improved Crop Field
- Rising Average Age of Farmers
Market Trend
- Integration of Smartphones with Hardware and Software for Agriculture Application
Restraints
- High Initial Capital Investments
Opportunities
- Government Initiatives for Use of Modern Techniques
- Increasing Demand for Food in Global Market
Challenges
- Lack of Skilled Professionals
Key Target Audience
Hardware Manufacturers, Raw material suppliers, Technology provider, Government associations, Research organisations, Software vendors and Others