About Putty Powder
The putty powder consists of white cement mixed with polymers and minerals. It is used on interior and exterior walls for its powerful binding capabilities. It is used as a polishing material containing chiefly stannic oxide. Putty powder effectively waterproofs the wall and retains moisture and it does not flake easily to damage the wall. Growing construction activities over the globe can drive the global market demand.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The global putty powder is a fragmented market due to the presence of various players. The players are focusing on investing more in launching products. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
J.K. Cement Ltd. (India), Meichao (China), Birla Corporation (India), Nippon Paint (Japan), Walplast (India), Platinum Plaster Lt (India), Weber-Saint Gobain (India), Dulux (Singapore) and MYK Laticrete (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Putty Powder market by Type (Interior Wall and Exterior Wall) and Region.
On the basis of geography, the market of Putty Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vertical, the sub-segment i.e. Residential will boost the Putty Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Packet will boost the Putty Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. No Curing Required will boost the Putty Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Colour, the sub-segment i.e. White will boost the Putty Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
In 2019, J.K. Cement Ltd. re-launches its JK Wall Putty brand with a new identity named JK Cement WallMaxX. The launch of JK Cement WallMaxX is driven by a 360-degree marketing campaign across print, radio, OOH, social and digital media besides TV.
Market Drivers
- Rapidly Growing Construction Industry
- Rising Demand for Eco-friendly Putty Powder
Opportunities
- Increasing Demand for the Waterproof Putty Powder
Restraints
- Issues Related To Maintenance
- Smooth Surface Area Is Difficult To Maintained
Challenges
- Availability of Alternatives to Putty Powder
Key Target Audience
Putty Powder Manufacturers, Putty Powder Suppliers and Distributors, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.