Organic Beverages Market Scope
Organic beverages are made with plants or animals without any use of pesticides or genetic modification. The growing health concerns and environmental issues have led to the development of the market for organics food and beverages. The number of concerned consumers is constantly growing especially in developed nations of Western Europe, North America, Japan, and Australia. The global market for organic beverages grew to 10.5 percent in 2017, according to the Organic Trade Association (OTA). Government policies in industrialized, as well as developing countries, are increasingly formulated to encourage organic and other forms of sustainable agriculture. These factors will contribute to the surge in the market for organic beverages. The United States dominates the market for organic products and the Asia Pacific is expected to grow at a fast pace.
According to AMA, the Global Organic Beverages market is expected to see growth rate of 15.2%
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Organic Beverages market throughout the predicted period.
Coca-Cola Company (United States), Juicy Juice (United States), PepsiCo (United States), SunOpta (Canada), The Hain Celestial Group (United States), New Age Beverages Corporation (United States), Farmer Brothers Co. (United States), Suja Life (United States), Scheckter's Organic Beverages (United Kingdom) and Copenhagen Sparkling Tea Company (Denmark) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Svaneke Bryghus (Denmark), Luscombe Drinks (United Kingdom), 3v Natural Foods (United Kingdom), Dean Foods (United States), Phoenix Organics (New Zealand) and Orior (Switzerland).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Organic Beverages market by Type (Energy Drinks, Fruit Juice, Coffee, Tea {Green, Herbal, Fruit}, Milk and Beer & Wine) and Region with country level break-up.
On the basis of geography, the market of Organic Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
In 2019, the world's largest food and beverage company Nestle India has forayed into the organic food segment. This comes after the leading packaged food company's innovation strategy at bagging new consumer opportunities and to strengthen its food and nutrition portfolio.
Food Safety and Standards Authority of India (FSSAI) operationalized the Food Safety and Standards (Organic Food) Regulation, 2017. The regulation recognizes both NPOP and PGS-India as certified organic products. However, in addition to this, packaged food will require meeting both conventional food standards and organic food standards. According to the standards, Sellers of organic foods will be required to display organic food items in a distinguishable manner from conventional food items. All organic food consignments should be accompanied by a Transaction Certification (TC) issued by an accredited certification body covered under the terms of equivalence agreement.
Market Trend
- Increasing Investment in Organic Food Companies
Market Drivers
- Increasing Health Concerns Regarding the Use of Inorganic Food
- Favorable Regulatory Scenario
Opportunities
- Rising Awareness Regarding Health Benefits and Eco-Friendly Characteristics of Organic Food Products
- The Boom of Supermarkets and E-Commerce Businesses Will Boost Sales
Restraints
- High Price over Conventional Food & Beverages
Challenges
- Lack of a Proper Organic Supply Chain
Key Target Audience
Organic Beverages Manufacturer, Organic Beverages Traders/Distributors/Suppliers, Organic Beverages Raw Material Supplier, Organic Beverages End-User, Organic Beverages Downstream Vendors, Organic Beverages Regulatory & Government Bodies and Others