Global Fruit Yogurts Market Overview:
The dairy market has seen decent growth and thus is exploring new categories of products. One such potential product is Fruit Yogurts. Yogurt is a product derived from milk that is fermented using certain bacteria such as Lactobacillus, Lactococcus, and Leuconostoc. This bacteria is responsible for the preparation of lactic acid in milk which then leads to the formation of yogurt and its peculiar bitter taste. This yogurt is then experimented with a variety of fruit-based flavors to give it a distinguished taste and color, offering an exotic & unique experience to the taste buds of consumers. Some of the players profiled in the study are Danone (France), Chobani (United States of America), Forager Project (United States of America), General Mills (United States of America), Nestle S.A. (Switzerland), Siggi’s (United States of America), Yoplait (France), Stonyfield Farm (United States of America), Epigamia (India) and Müller (Germany).
On the basis of geography, the market of Fruit Yogurts has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. E-Commerce/ Online Stores will boost the Fruit Yogurts market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Fat Content, the sub-segment i.e. Regular Fat Content will boost the Fruit Yogurts market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. Dairy-Based will boost the Fruit Yogurts market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sugar Content, the sub-segment i.e. No Sugar will boost the Fruit Yogurts market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Tetra Pack will boost the Fruit Yogurts market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavours, the sub-segment i.e. Mango will boost the Fruit Yogurts market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Calories and Diabetes Conscious People are expected to Shift to Natural Sweetener Enabled Fruit Yogurts over Ice Creams and Sweets Added with Processed Sugars.
- Increasing Obesity and Fast Life of People are making them Search for Probiotic Food Products which are Pro-Digestive in Nature
- Increased Investment by Global Dairy Giants has Also Fuelled its Market
- Excitement Among People about Exotic Food Products with a Variety of Natural Flavours on Offer
Influencing Trend
- Variety of Flavours on Offer, Especially the Local Fruits Flavour
- Natural Sweetener and Zero Added Sugar Products are driving the Coming Surge in Demand
Opportunities
- Consumer demand in recent years for viable healthy yet convenient options with organic origin opens a new world of prospect for the dairy market specifically fruit yogurts manufacturers who can accelerate the demand with increased innovation, research and development, and aggressive marketing as a healthy alternative
Challenges
- Relative Higher Costs of Fruit Yogurts over Ice Creams and Sweets
- Unknown Product to Large Chunks of the Population
- Competition from Substitute Industries such as Ice Cream Industry
Key Market Developments:
Global yogurt giant Danone from France through its venture capital arm Danone manifesto ventures along with American venture capital investment firm mousse partners has invested % 5.2 million in Indian Greek and fruit yogurt brand Epigamia
DANONE which is the world’s largest yogurt manufacturer in almost all categories is exploring new fruit flavors which can be made by surplus fruits which get wasted at the global fruits market as well as so-called ugly fruits which get consumed less. This way DANONE is expecting to adopt a sustainable, and efficient model both in terms of saving costs and being conscious about climate change due to the excessive carbon footprint left by wasted food.
The market is becoming extremely competitive with big western players such as DANONE, Chobani LLC, General Mills, Nestle SA Holding the majority of the markets with local dairy players around the world increasing their investments in building similar products with local ingredients such as Epigamia out of India rolling local flavors like mango
Target Audience:
Govt. Regulating Bodies, Policy Makers and Research Institutions, Consulting Firms, Fruit Yogurt Manufacturers, Suppliers, and Distributors, New Entrants/ Investors, Venture Funds and Private Equity Firms, Analysts and Strategic Business Planners, Raw Material Suppliers, Hospitality and Restaurant Industry and End Users
Major Objectives Focused through this Study
To define, describe, and forecast the Global Fruit Yogurts market on the basis of product [Spoon-Able Yogurt and Drinkable Yogurt] , application [
], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Fruit Yogurts market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Fruit Yogurts industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Milky Mist (India), Amul Yoghurt (India) and Lactalis (France).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Fruit Yogurts market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.