About Electric Razor
Electrical Razor is an electrical device that is used for the purpose of removing unwanted hair from the body with the rotating blades behind a metal guard. It provides the most convenient means of shaving. The major trend in this market is of disposable razors which account for a significant share in the market and demand for the same will continue to grow, owing to steady usage in developing countries such as India, Sri Lanka, and Brazil. Hence enhancing the market growth. For instance, Gillette Venus is a popular razor choice amongst Indian women for regular use since its inception.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 3.4% |
The global razor market is highly competitive with the presence of several key players operating in the market. Companies/brands including Dollar Shave Club (Unilever Group) and Harry's Inc., disrupted the market in terms of heavy competition due to which the top companies including The Procter & Gamble Company (Gillette) reduced the prices of their razors, significantly. This has led to lower revenues for the razor market. Analyst at AMA Research estimates that United States Manufacturers will contribute the maximum growth to Global Electric Razor market throughout the forecasted period. Established and emerging Manufacturers should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Philips (The Netherland), Koninklijke Philips N.V. (The Netherlands), Panasonic Corporation (Japan), Procter & Gamble Company (Gillette) (United States), Braun (Germany), Conair Corporation (United States), BaByliss (United Kingdom) and Spectrum Brands Holdings, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Manufacturers which are also part of the research coverage are Remington Products Company L.L.C (United States) and Wahl Clipper Corporation (United States).
Segmentation Overview
AMA Research has segmented the market of Global Electric Razor market by Type (Foil Electric Razor and Rotary Electric Razor), Application (Men and Women) and Region.
On the basis of geography, the market of Electric Razor has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Power Type, the sub-segment i.e. Electricity will boost the Electric Razor market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Blade Type, the sub-segment i.e. Stainless Steel will boost the Electric Razor market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Segment Type, the sub-segment i.e. Mass will boost the Electric Razor market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets & Hypermarkets will boost the Electric Razor market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
A recent trend that made the electrical razor presence in the grooming, as well as the packaging industry, is consumer consciousness with regard to the environment. Hence the most razors are made from metal and are heavily packaged. Thus players have been trying to address these concerns by manufacturing products by using recyclable and environment-friendly materials.
Market Growth Drivers:
Low Price and Availability of Domestic Brands are key Factors Driving Product Demand and Rising Usage of these Razor in the Grooming Purpose Especially for Men
Challenges:
Availability of Substitutes Present in this Industry
Restraints:
High Cost Associated with these Razor and Concern Related to Noise that is Created by these Razor
Opportunities:
Growing Fashion Trend of Looking Better among Men and Women is also Boost the Industry and Increasing Beauty Conscious among Women and Men is one of the Reasons that Market is Growing in Asia-Pacific
Market Leaders and their expansionary development strategies
In September 2023, Philips launched the Series 9000 Prestige, an advanced electric razor with AI-powered skin-sensing technology that automatically adjusts shaving power for a personalized and comfortable shave.
Key Target Audience
Manufacturer, Suppliers & Distributors, Potential Investors, New Entrance, Government Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.