About Antiseptic Mouthwash
Mouth wash refers to liquid which is held in the mouth passively or swilled around the mouth which helps to prevent cavities, fight bad breath and slow the buildup of plaque. Antiseptic mouth wash kills bacteria and reduces their reproduction to the minimum level. The substance present in the antiseptic mouth wash inhibits the growth and reproduction of many microorganisms which include protozoa, fungi, and viruses. According to the World Health Organization (WHO), five billion people are suffering from tooth decay and more than 40% of elderly people are suffering from total tooth loss across the world. The mouth wash is expected to increase significantly in the forecasted period with the rising concern of teeth among the customer and the growing incidence of dental disease.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Competition among existing players is due to the Antiseptic Mouthwash market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality products to cater to the ever-growing demand for Antiseptic Mouthwash Market. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Antiseptic Mouthwash market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Procter & Gamble (United States), Colgate-Palmolive (United States), Johnson & Johnson (United States), Unilever Plc. (United Kingdom), Church & Dwight (United States), GlaxoSmithKline plc (United Kingdom), Lion Corporation (Japan), Hawley & Hazel (Hong Kong), Reckitt Benckiser (United Kingdom) and Amway (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Caldwell Consumer Health, Dr. Harold Katz, Weleda and Dentyl Active.
Segmentation Overview
AMA Research has segmented the market of Global Antiseptic Mouthwash market by Type (Natural Mouthwash and Fluoride Mouthwash) and Region.
On the basis of geography, the market of Antiseptic Mouthwash has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Hypermarket & Supermarket will boost the Antiseptic Mouthwash market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Growth in Number of Product Innovation by Key Players and Increasing Online Purchase of Oral Care Products
Market Growth Drivers:
Growing Awareness on Oral Hygiene Worldwide, Rising Incidence of Dental Caries and Other Periodontal Diseases and Growth in Spending Power of Consumer
Challenges:
Strict regulatory framework.
Restraints:
Stringent Government Rules and Regulations
Opportunities:
Emergence of Herbal and Flavoured Mouthwash
Market Leaders and their expansionary development strategies
In February 2024, Music Licensing, Inc. announce the successful acquisition of intellectual property rights pertaining to Listerine Antiseptic, marking a significant advancement in the company's strategic growth initiatives.
In October 2023, A trio of new Listerine formulations made their debut at SmileCon 2023 as Kenvue Inc., a global leader in consumer health, presented the expansion of its renowned Listerine® brand known as Listerine Clinical Solutions at the American Dental Association’s annual event.
Key Target Audience
Antiseptic Mouthwash Manufacturers & Distributors, Dental Practitioners, Dental R&D Institutes, Government Associations, Research Institutes and Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.