What is Sports Nutrition Powders Market?
Sports nutrition powder is a powder which is used as sports supplements for athletes and people who want to gain muscle mass. Numerous advantages of using sports nutrition powder such as weight gain, proteins are digested more quickly, repair damaged muscles and tissues, recovery after exercise, added nutrition and others. Numerous establishments such as gym, fitness clubs, yoga centers and other facilities endorsing sports nutrition products in order to lead a healthy lifestyle are some of the major drivers which are propelling the growth of the market.
The market study is being classified by Type (Protein Powder, Iso Drink Powder, Creatine, BCAA, Supplement Powder and Others), by Application (Medicine, Dietary Supplements, Food and Others) and major geographies with country level break-up.
The Coca-Cola Company (United States), Abbott Nutrition Inc., (United States), PepsiCo Inc., (United States), Glanbia Plc. (Ireland), Reckitt Benckiser Group plc, (United Kingdom), Yakult Honsha Co Ltd (Japan), Post Holdings, Inc., (United States), GNC Holdings (United States), Clif Bar & Company, (United States) and Otsuka Pharmaceuticals Co., Ltd. (Japan) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Atlantic Multipower UK Limited (United Kingdom), GlaxoSmithKline PLC (United Kingdom), Olimp Laboratories (Poland), Ultimate Nutrition Inc., (United States) and PowerBar Europe GmbH. (United States).
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Sports Nutrition Powders market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Sports Nutrition Powders market by Type, Application and Region.
On the basis of geography, the market of Sports Nutrition Powders has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Spiraling Increase of Health Clubs and Fitness Centers
- Increase in Health Awareness and Need for Adequate Nutritional Content in Food
Market Trend
- Technology Advancement of the Sport Nutrition Powder
- Change in Lifestyle and Increase in the Consumption of Ready-Made & Fast Food
Restraints
- Availability of Cheap Counterfeit Products and Food Safety Issues
Opportunities
- Rising Demand from Emerging Economics Such as India, China and Others
Challenges
- High Prices of Sport Nutrition Products
- Lack of Consumer Awareness Regarding Sports Nutrition Powders
Market Leaders and some development strategies
On September 2017, the Glanbia PLC. (Ireland) Company had acquired The Isopure Company, LLC (United States) Company, which manufactures of nutrition and ingredients powder. Hence, this acquisition will help in strengthening the position of the company in the future. and On February 2014, the Post Holdings, Inc. (United States) Company had acquired Dymatize Enterprises, LLC (United States) Company, which is a manufacturer and marketer of premium protein powders, bars, and nutritional supplements. Therefore, this acquisition will help in enhancing the customer base of the company.
On April 2018, the Abbott Laboratories (United States) Company had launched Ensure Max protein products, which is a 150 calorie beverage. It will benefit from increasing the product portfolio of the company
On May 2007, as per an article published by the National Centre for Biotechnology Information, the supplement powder which is used by the athlete is a potentially dangerous incongruence may exist between rationale and practice.
Key Target Audience
Manufacturers of Sports Nutrition Powder, Suppliers of Sport Nutrition Powder, Wholesalers, distributors and retailers of Sport Nutrition Powder, Research and Development (R&D) Companies, Research Organization, Federal Agencies and Others