Industry Background:
Growing Number of Online Video Viewers will help to boost global online video platform market. Online Video Platforms (OVP) are platforms are used to provide live and recorded content on a website. OVP facilitates video content owners and publishers with different functions including transcoding and converting different file formats, editing, ingesting, accessibility and sharing of content, security of content, content storage, content syndication, and monetization, distribution, usage, and engagement analytics. Growing usage of mobiles and tablets owing to the rising trend of digitalization is the major factor projected to surge the demand for online video platforms at an exponential rate during the forecast period.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia- Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | Brightcove (United States), Kaltura (United States), Ooyala (United States), Comcast Technology Solutions (United Kingdom), YouTube (United States), Endavo (United States), MediaCore (Canada), Pixability (United States), SpotXchange (United States) and VideoBloom (United States) |
This growth is primarily driven by The Use of Internet to Transfer Rich Content, the Enormous Volume Sales of Smartphones and Tablets and Rising Demand for High-Value Data, And Online Advertising.
Globally, a noticeable market trend is evident Rise in Scope for Live Streaming Of Videos
The Application Software sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Brightcove (United States), Kaltura (United States), Ooyala (United States), Comcast Technology Solutions (United Kingdom), YouTube (United States), Endavo (United States), MediaCore (Canada), Pixability (United States), SpotXchange (United States) and VideoBloom (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The global online video platform market is fragmented with the presence of a number of key players. The market seems to be concentrated by the end of the forecast period, the competitive environment will be quite intense owing to the market’s growth potential. Acquisitions of smaller companies is a notable growth strategy adopted by online video platform companies. Thus, the online video platform market is expected to witness steady progress during the forecast years.
Key Developments in the Market:
On 1st April 2019, Brightcove Inc., the leading provider of cloud services for video, has announced it has completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology.
On 19th February 2019, Kaltura, the leading video technology provider, has launched its new Video Technology Marketplace – the company’s revamped Technology Partner Network. Kaltura boasts partnerships with over 170 technology partners, ranging across all areas of video technology, from AI, to video enrichment, and interactive video, to name a few.
Influencing Trend:
Rise in Scope for Live Streaming Of Videos and Surge in Expenditure on Online Video Advertisements by Most of the Companies
Market Growth Drivers:
The Use of Internet to Transfer Rich Content, the Enormous Volume Sales of Smartphones and Tablets and Rising Demand for High-Value Data, And Online Advertising
Challenges:
Increasing Leverage rich analytics to track and maximize the impact of training and internal comms videos.
Restraints:
Availability of Open-Source
Opportunities:
Increase In Usage of Social Media Networks and The Rapidly Growing Popularity of Mobile Devices
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Online Video Platform Market
- Analysis about New Entrants in Online Video Platform Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Online Video Platform Study Sheds Light on
The Online Video Platform Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Online Video Platform industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Online Video Platform industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.