About Intimate Wear
The intimate wear refers to the peoples wearing close to the skin or other clothes below the type of clothing. The women intimate wears include lingerie, shapewear, sleepwear, sportswear and maternity wear. The men’s intimate wear may include vests, regular briefs, boxer’s briefs, boxer shorts, trunks briefs and others. Change in perspective of intimate wear from a basic need to aspiration, change in lifestyle, increase in awareness on hygiene and rise in disposable income are driving the market for intimate wear.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The intimate apparel market is fragmented with numerous players who are focusing towards offering wide range of innovative products to attract customers. The manufactures are also keeping an eye on the quality product for their end consumers. The companies are exploring the market in new regions by expansion, investments merger & acquisition and collaboration as a strategies. Emerging countries are to estimate positive growth due to rapid urbanization, increase in living standards and rise in disposable income over the coming years. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Intimate Wear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
AEO Management (United States), Berkshire Hathaway (United States), Hanesbrands (United States), jcp Media (United States), Jockey International (United States), L Brands (United States) and PVH (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Shenzhen Maniform Lingerie Co. Ltd., Fruit of the Loom Inc., Hanky Panky, BAREWEB INC., Chantelle Group and Hanesbrands Inc..
Segmentation Overview
AMA Research has segmented the market of Global Intimate Wear market by Type (Upper innerwear, Lower innerwear and Shapewear) and Region.
On the basis of geography, the market of Intimate Wear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Price, the sub-segment i.e. Luxury will boost the Intimate Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Specialty Stores will boost the Intimate Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age Group, the sub-segment i.e. 13‐17 Years will boost the Intimate Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Gender, the sub-segment i.e. Women {Lingerie, Shape Wear, Sleep Wear, Sports Wear and Maternity Wear} will boost the Intimate Wear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Trend of Athleisure in the Intimate Apperal Industry
Market Growth Drivers:
Preference for Usually Appealing Intimate Apperal among Fashion Consciousness Customers and Change in Lifestyle and Demographic Dividend
Challenges:
Fewer Barriers to New Entrants Leading to Intense Competition among Key Brands
Restraints:
Intense Competition Among Vendors
Opportunities:
Potential Growth in Emerging Countries
Market Leaders and their expansionary development strategies
InJuly 2023, FullBeauty Brands, a first mover in inclusive sizing, and proudly inclusive since 1901, has acquired CUUP, a U.S.-based digitally native size-inclusive intimates brand that aims to disrupt the category by creating intimates that are made to accentuate consumers’ natural form – and bring confidence, comfort, and stylish support. CUUP also has a special focus on the underserved large bra cup market, with the style and technical expertise to deliver for this hard to fit market.
In April 2019, Chico's FAS, Inc. has launched of its newest brand, TellTale, an intimate apparel collection targeting women ages 25 to 40. Launching as a digital-first brand, TellTale™ is designed to intrigue customers looking for intimate apparel that is sensual and lets them express their distinct personality.
Key Target Audience
Intimate Wear Manufacturer, Intimate Wear Supplier, Raw Material Supplier, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.