What is Enterprise A2P SMS Market Scope?
The global Enterprise A2P SMS market is expected to witness high demand in the forecasted period due to the growing focus on enhancing consumer interaction. The process of sending mobile messages from an application to a mobile user. A2P SMS messaging is also called enterprise or professional SMS. SMS stands as a discreet technique for reaching people using basic mobile handsets without the use of additional access to data services. The penetration of mobile phones in emerging economies such as Latin America, Asia Pacific, Africa, and the Middle East is expected to grow at a rapid pace in the near future. The adoption of A2P SMS is expected to garner significant traction during the forecast period, as more number of business entities across different domains, including tourism, healthcare, and banking are largely in favor of using A2P SMS as a default channel for marketing communications, employee engagement, and circulating notifications, alert, and reminders.
Influencing Trend:
Integration of numerous technologies via hybrid cloud-based messaging platforms and Implementation of SMS Firewall
Market Growth Drivers:
The rising number of mobile subscriber base around the world and Growing focus on enhancing consumer interaction
Challenges:
The emergence of SIM farms that are responsible for illegitimate activities
Restraints:
Growing mobile messaging spam
Opportunities:
The emergence of cloud API messaging
The Enterprise A2P SMS market study is being classified, by Application and major geographies with country level break-up.
Analysts at AMA predicts that Players from United States will contribute to the maximum growth of Global Enterprise A2P SMS market throughout the predicted period.
Infobip Limited (United Kingdom), OpenMarket Inc. (United States), AMD Telecom S.A. (Greece), Syniverse Holdings Inc. (United States), FortyTwo Telecom AB (Malta), Twilio Inc. (United States), Mblox Inc. (United States), CLX Communications AB. (Sweden) and Tanla Solutions (India) are some of the key players profiled in the study.
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Enterprise A2P SMS market by Type, Application and Region.
On the basis of geography, the market of Enterprise A2P SMS has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region hold largest market share in the year 2022. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement.
In May 2015, China’s Ministry of Industry and Information Technology (MIIT) released measures to implement provisions related to SMS marketing in the previously enforced laws. This newly promulgated regulation entitled ‘Administrative Rules for Short Message Service’ further clarified the SMS marketing requirements for organizations and mandated fines up to USD 4,800 on non-compliance.
Key Target Audience
Enterprise A2P SMS Service Providers, Government Regulatory Bodies, Government Research Organization, Private Research Organization and Others
Enterprise A2P SMS Market Study: Important Years
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Major Highlights of Market Study
Demand Determinants: Identifying top-notch application and business segments that seek high growth potentials in Enterprise A2P SMS Market.
Key Strategic Developments: To target untapped regions more aggressively by focusing on product/service developments, innovation and R & D, new launches, Merger & acquisitions, JVs & partnerships.
Forces & Market Dynamics: Growth drivers, restraints & opportunities available in Enterprise A2P SMS industry is examined with reference relevant market sectors and sub-sectors.
Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also includes significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets, To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.