About Operational Intelligence
Operational Intelligence is basically use of business analytics tool using real time data and past data patterns to make better business decisions. Operational Intelligence requires proper collection of data both structured and unstructured to process them through various analytics tools including use of Artificial Intelligence and Machine Learning. Financial Services, IT and Logistics experience most dominant use of operational intelligence for decision making. Geographically, North America is the biggest market, but Asia Pacific with rising economies present brilliant prospectus for the growth of Operational Intelligence market especially targeting SMEs.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Operational Intelligence is market is highly competitive both establishing and emerged. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Operational Intelligence market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
SAP SE (Germany), Hewlett Packard Enterprise Co. (United States), Axway Software SA (France), IBM Corporation (United States), Amazon.com, Inc. (United States), Infor (United States), Oracle Corporation (United States), Splunk Inc. (United States), Open Text Corp. (Canada) and Zoho Corporation (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Turnberry Solutions Inc. (United States), Innovation Technology Group Inc. (United States) and MicroStrategy Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Operational Intelligence market by Type (real time and near real time Intagli lance), Application (Finance and Banking, Transportations and Energy and Utilities) and Region.
On the basis of geography, the market of Operational Intelligence has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Type, the sub-segment i.e. Cloud Based will boost the Operational Intelligence market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. BFSI will boost the Operational Intelligence market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size , the sub-segment i.e. Large Enterprises will boost the Operational Intelligence market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Software will boost the Operational Intelligence market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Use of Artificial Intelligence is increasing in Decision Making
Market Growth Drivers:
Rising Adoption of Cloud Computing, Improvement in Connectivity Technology and High Data Collection by Businesses
Challenges:
Implementing Proper Operational Intelligence to get Enough ROI in Order to justify its Adoption and Improper Collection of Data related to Business
Restraints:
High Cost of Setup.
Opportunities:
SMEs Segment are one of the Least Explored Market and Thus Companies should capitalise on the same
Market Leaders and their expansionary development strategies
In 2020, Infor, US based multinational software company focused on cloud computing services announced acquisition of Intelligent InSites Inc., which provides healthcare based operational intelligence services. The acquisition will help Infor bolster its market in healthcare field specifically benefit its Infor CloudSuite Healthcare in expanding its market.
In 2021, SAP SE, Germany based multinational software corporation announced acquisition of Signavio GmbH by signing a binding agreement. Signavio is a business intelligence services provider with its main offering being web-based business process modelling tool. The combination of SAP’s business intelligence arm with that of Signavio will create market leading services providing end to end business transformation suites.
Key Target Audience
Operational Intelligence Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.