What is Rice Cakes Market?
Rice is one of the leading food crops in South East Asia and the production of rice in this part of the world is much higher than that of wheat. It can be powdered and utilized to produce various types of foods and cakes. Rice cake is one of the types which is molded & condensed. A wide variety of rice cakes exist in several diverse cultures in which rice is eaten and are particularly prevalent in Asia. They are possibly best known in the countries of the Pacific region where rice is an economic main food and the grain is the basis for many meals and foods. The cakes are usually two to three inches in diameter and are made by baking a batter which is fermented overnight. Rice cakes are usually fat-free and are low in sugar and calories. Generally prepared from brown rice, rice cakes offer a wide range of health benefits.
The market study is being classified by Type (Wholemeal Rice Cake, Corn Rice Cake, Buckwheat Rice Cake and Others), by Application (Supermarket, Restaurant, Stall and Others) and major geographies with country level break-up.
Element Snacks (United States), Lundberg (United States), Tastemorr Snacks (United States), PepsiCo (United States), Umeya (Japan) and Riso Gallo (Italy) are some of the key players profiled in the study.
The rice cakes market appears to be fragmented with the presence of a huge number of companies and the market's competitive landscape is getting intense with companies striving to gain top position in the market. The market is mostly driven by the increasing number of new product launches and the growing demand for healthier snacks varieties. Many companies in the rice cakes market are focusing on introducing new products with new ingredients, catering the growing demand for healthy and convenient products. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Rice Cakes market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Rice Cakes market by Type, Application and Region.
On the basis of geography, the market of Rice Cakes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing demand for healthier snack varieties
Market Trend
Restraints
- High glycemic nature of rice cakes could lead to cancer
Opportunities
- Emergence of private label brands
Challenges
- Unsuitable for babies as it contains a high level of arsenic
6 Sept, 2018: Lundberg Family Farms has announced it is expanding into the frozen category with the debut of Organic Grainspiration Rice & Quinoa Bowls.
Key Target Audience
Suppliers of Rice Cakes, Wholesalers, distributers and retailers of Rice Cakes and Bakers