About Harmonica
The global market for harmonica is expected to grow at a good pace as the rising popularity of music enthusiasts all over the world. Harmonica is a music instrument which comprises of holes to which the artist or player plays by inhaling the air in or out through those holes and generate different notes of music through his/her mouth. Moreover, rising interests of artists towards harmonica instrument is another major factor driving the growth for the market. Moreover, the companies in this market are closely working with popular artists to promote their musical instrument products through celebrity endorsement strategies which leads them to add in customer base and effective brand marketing. Furthermore, the growing popularity of music genres, the rising number of music events, growing music production activities, are some other factors aiding into the growth for the market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Companies in this market are focusing on promoting their musical instrument by launching campaigns and closely working with the leading artists such as Bryan Adams, Bob Dylan, Matt Hensley, Howard Lewy, and many more. For instance, in January 2018 HOHNER launched a campaign called "Play the Original" for promoting their music instrument products through important markets worldwide by covering a wide spectrum of music ranging from pop to blues to Norteno and beyond. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Harmonica market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Suzuki Corporation (Japan), C.A. SEYDEL SÖHNE (Germany), Lee Oskar Enterprises Inc./Tombo (United States), HOHNER (Germany), SWAN Musical Instruments Corp (China), JIANGSU EAST MUSICAL INSTRUMENT CO.,LTD (China), Fender Musical Instruments Corporation (United States), Anwenk (United States), Elenker.Com (United States) and Melissa & Doug (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Harmonica market by Type (Diatonic Harmonica, Chromatic Harmonica, Tremolo Harmonica and Specialities Harmonicas), Application (Blues, Rock, Pop, Country, Hip-Hop & Funk and Others) and Region.
On the basis of geography, the market of Harmonica has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Users, the sub-segment i.e. Professional will boost the Harmonica market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Harmonica market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Holes, the sub-segment i.e. < 16 Holes will boost the Harmonica market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Popularity of Music Festivals and Increasing Use of Harmonica in New Music Genres Such as Jazz
Market Growth Drivers:
Growing Popularity of Music Genres, Rising Music Production Activities and Growing Demand for Music Events
Challenges:
Lower Airtightness in Harmonicas and Required Maintenance to Avoid Fungus or Bacteria
Restraints:
Usage of Nickel in Some Specific Harmonica has a Negative Impact on Allergic People
Opportunities:
Growing Music Production Industry
Market Leaders and their expansionary development strategies
November 30, 2021, Centric Software, the Product Lifecycle Management (PLM) market leader,acquired of the innovative end-to-end retail planning solution provider, Armonica Retail. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
In January 2019, HOHNER Musikinstrumente GmbH released Billy Joel Signature Harmonica during NAMM show in Anaheim to tribute one of the world's most influential songwriters of all times.
Analyst View
Harmonica refers to the music instrument which can be carried in pockets and used wherever the user wants to play. It assists the artists or musicians in music production or creating any notes of music. Moreover, apart from specific genres there have been various other musical instruments which have gained more popularity than the harmonica which can creae a negative effect on the market. In addition the harmonica helps in assisting the medical patients suffering from respiratory problems s it strengthens the diaphram and helps to breathe deeply to the individual. It also provides benefit such as optimized blood pressure, enhanced lung power, and reduced anxiety. These are another factors which will increase the demand for harmonica music instrument in the near future. Moreover, the increasing number of music instrument festivals are also boosting the demand for music instruments such as harmonicas and guitars worldwide. For instance, in April 2019, a spring music festival streched La Mesa park and attracted hundreds of blues and rock enthusiasts to jam and reminisce on harmonica instrument.
Key Target Audience
Music Enthusiasts, Music Composers, Music Production Organisations, Music Institutes, Music Enthusiast Students or Youngsters and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.