About Digital Badges in Education
Digital badges have been anticipated as tools that learners can use to support short-term through lifelong learning within and across numerous educational institutions. Digital badges are online representations of learning experiences, which serve as micro-credentials that document learners’ expertise and skills. It represents achievements that can be displayed, accessed, and verified online. While digital badges can be kept as online representations within private badging systems, they can also be shown on other websites to serve as a visual representation of learners’ experiences to outside audiences through Open Badges standards.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Leading key players of digital badges are focusing on new service launches to improve their products and services and also focusing on increasing their client base to strengthen market position. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Digital Badges in Education market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Accredible (United States), Credly (United States), Forall Systems (United States), Discendum (Finland), Pearson Education (United Kingdom), Youtopia (United States), Basno (United States), Makewaves (United Kingdom), Axelos (United Kingdom) and Scaled Agile, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are EbizOn (India) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Digital Badges in Education market by Type (Skill-Based Badges and Participation-Based Badges), Application (Higher Education Sector and K-12 Sector) and Region.
On the basis of geography, the market of Digital Badges in Education has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Education Type, the sub-segment i.e. Formal will boost the Digital Badges in Education market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The advent of Competency-Based Education (CBE)
Market Growth Drivers:
Increasing Need to Enhance the Quality of Educational Process and Raising Awareness on New Technologies in Education Sector
Challenges:
Lack of Awareness in Developing Regions
Restraints:
Lack of Adoption of Digital Badges as a Valid Academic Credentials
Opportunities:
Increasing Popularity of Digital Badges in Informal Education and Increasing Government Support
Market Leaders and their expansionary development strategies
In January 2022, Pearson acquired Credly to Boost Digital Skills Offerings. The deal to acquire the digital credentialing and certifications specialist, in which Pearson already held a 20% stake, pushes the UK-based company best known for its assessment and educational publishing businesses such as Scott Foresman, Longman and Prentice Hall, deeper into the workforce skills and learning market.
In August 2021, Red Education, the leading global IT training company, launched a new digital badging program to reward students who successfully complete their training courses. By providing a secure, digital representation of Red Education certifications, IT professionals can more easily manage, share and make use of their credentials within their networks, across social media platforms and on their resumes.
Key Target Audience
Providers of Digital Badges, Service Providers, Educational Institution, Governmental Bodies and Research Firms
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.