Industry Background:
Kefir is a fermented beverage made of water or milk, milk-based kefir is made of goat, cow, rice, soy, or sheep milk. Kefir is traditionally made by culturing milk with kefir grains which is basically a mixture of yeasts and bacteria. It can be used in various applications like sauces, dips, dressings, dairy drinks, etc. Kefir is said to be a nutritious made for nutritional source that cow's or goat's milk available in the flavored and non-flavored range.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Singletons & Co. (United Kingdom), Bio-Tiful Dairy Limited (United Kingdom), Lifeway Foods (United States), Kerry Kefir (Ireland), Nourish Kefir (United Kingdom), Groupe Danone (France), DuPont de Nemours, Inc. (United States), Nestlé S.A. (Switzerland), Green Valley Creamery (United States), Maple Hill Creamery, LLC. (United States) and Redwood Hill Farm and Creamery (United States) |
This growth is primarily driven by Growing Demand for Different Types of Beverages and Demand for the Probiotic Products for Better Gut and Overall Health.
Globally, a noticeable market trend is evident Introduction of Kefir in Various Flavors Range Major Vendors, such as Singletons & Co. (United Kingdom), Bio-Tiful Dairy Limited (United Kingdom), Lifeway Foods (United States), Kerry Kefir (Ireland), Nourish Kefir (United Kingdom), Groupe Danone (France), DuPont de Nemours, Inc. (United States), Nestlé S.A. (Switzerland), Green Valley Creamery (United States), Maple Hill Creamery, LLC. (United States) and Redwood Hill Farm and Creamery (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 12th October 2020, Biotiful Dairy has launched a new line of kefir shots in the UK, in an effort to offer a convenient way for consumers to look after their immunity and gut health daily. Described as the “perfect daily boost, that supports your immunity naturally”, the kefir shots contain 30 billion active cultures per small bottle. and On 20th February 2021, Lifeway Foods launches new functional kefir products. It has created two new products to support immunity and help consumers improve overall health: 3.5oz Functional Shot Multipacks and Organic Grassfed Kefir. Designed to enjoy kefir on the go or between meals, these 3.5oz bottles give the perfect boost of nutrients in a convenient, smaller size, according to the company.
On 15th July 2020, Singletons & Co. launches Kefir Cheddar under new brand. Family-owned cheesemaker Singletons & Co. has launched a cheese made with live kefir cultures, Kefir Cheddar, under a new brand. The Lancashire-based producer says that its new cheese is made using local milk and has a mild, ‘yogurty’ flavour. Kefir Cheddar is the inaugural product to be sold under Singletons’ new brand. Singletons & Co. says that the ‘versatile’ offering is perfect on a cheeseboard, or can be enjoyed in a sandwich, as cheese on toast, or grated on top of a meal.
Regulatory Insights:
"The government of Ontario actually gives a really useful breakdown of all the regulatory steps needed for starting a beverage company in Canada. Food labeling has a huge range of legislation and regulation, so the utmost care must be taken to ensure your labels meet all general Canadian requirements. Specific issues with water kefir could include lists of ingredients (since sugar is consumed in the fermentation process), nutrient content (same reason), alcohol content, and any health or content claims. To summarize, regulatory considerations for water kefir in Canada include the areas of labeling, food safety, and health & safety."
Influencing Trend:
Introduction of Kefir in Various Flavors Range
Market Growth Drivers:
Growing Demand for Different Types of Beverages and Demand for the Probiotic Products for Better Gut and Overall Health
Challenges:
Stiff Competition in the Kefir Market
Restraints:
Health-related Side Effects and Allergies Associated with Kefir to Some People
Opportunities:
Rising Easy Availablity of Kefir in Online Stores and Demand for the Organically Made Kefir in Developing Region More Concerned about their Health
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Kefir Market
- Analysis about New Entrants in Kefir Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Kefir Study Sheds Light on
The Kefir Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Kefir industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Kefir industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.