About Deodorants and Antiperspirants
The terms antiperspirant and deodorant are frequently used interchangeably but they do in fact refer to different products. Antiperspirants control sweat and body odour in two ways like firstly by preventing sweat reaching the skin surface and secondly by reducing the bacteria that causes body odour via antimicrobial ingredients. The deodorants is differ from antiperspirants as they only contain antimicrobial agents to prevent body odour; they do not control the flow of sweat. Both antiperspirants and deodorants often consists fragrances to help mask the smell of body odour. Furthermore, antiperspirants and deodorants contain a number of ingredients to help people feel fresh, cool and smelling good.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Consumers are increasingly trending towards deodorant and antiperspirant products with attractive packaging. This trend has enable deodorant manufacturing companies to offer deodorant and antiperspirant product with new innovation and attractive packaging. Analyst at AMA Research estimates that United States and German Vendors will contribute the maximum growth to Global Deodorants and Antiperspirants market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Avon (United Kingdom), Beiersdorf (Germany), L'Oreal (France), Colgate-Palmolive (United States), Henkel (Germany), P&G (United States), Unilever (United Kingdom), Adidas (Germany), CavinKare (India) and Chanel (France) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Christian Dior (France), Estee Lauder (United States) and McNROE Consumer Products Private Limited (India).
Segmentation Overview
AMA Research has segmented the market of Global Deodorants and Antiperspirants market by and Region.
On the basis of geography, the market of Deodorants and Antiperspirants has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Function, the sub-segment i.e. Aerosol Spray will boost the Deodorants and Antiperspirants market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredient, the sub-segment i.e. Alcohol will boost the Deodorants and Antiperspirants market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Hospital Pharmacy will boost the Deodorants and Antiperspirants market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand for Organic and Natural Deodorant Products
Market Growth Drivers:
Growing Concern About Hygiene Among Consumers and Rising Consumption and Spend Ability of People for Personal Care Products
Challenges:
Growing Environmental Concerns Related To Product
Restraints:
Concerns Related To Harmfulness of Chemicals
Opportunities:
Usage of High-Quality Ingredients Along With New Technologies and Increasing Demand of Deodorant and Antiperspirant Products Among Youth
Market Leaders and their expansionary development strategies
In October 2023, Unilever acquires Schmidt's Naturals to expand its product offerings and enhance its presence in the natural personal care market. This acquisition will allow Unilever to provide consumers with a wider range of natural deodorant options that meet their growing demand for clean and sustainable personal care products.
In November 2023, Schmidt's Naturals launches Schmidt's Deodorant Stick in Bergamot and Lime, a new fragrance for their deodorant stick line made with natural ingredients.
Cosmetics marketed in the United States, whether manufactured here or imported from abroad, must be in compliance with the provisions of the Federal Food, Drug, and Cosmetic Act (FD&C Act), Fair Packaging and Labeling Act (FP&L Act), and the regulations published under the authority of these laws. The FD&C Act defines cosmetics as articles intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions. Included in this definition are products such as skin creams, lotions, perfumes, lipsticks, fingernail polishes, eye and facial make-up preparations, shampoos, permanent waves, hair colors, toothpastes, deodorants, and any material intended for use as a component of a cosmetic product.
Key Target Audience
Manufacturers of Deodorants and Antiperspirants, Suppliers of Deodorants and Antiperspirants Subcomponents, Wholesalers, Distributors and Retailers of Deodorants and Antiperspirants, Healthcare Industry, Governmental Bodies and Research Firms
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.