QR Code Labels Market Scope
QR codes, also known as a Quick Response codes, can power up product packaging labels when these codes are used as stickers or as a printed sticker label in product. Quick Response (QR) codes are two-dimensional graphics that can be scanned by smartphone cameras to automatically retrieve text, photos, videos, and URLs. QR codes are most commonly used for providing marketing and consumer product information, they can also be used for any application where the goal is to provide additional enriched information using a mobile device that can be easily accessed without having to type anything in or search. Being mobile-friendly, these codes are used to attract an audience to online materials via an offline stage.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Manufacturers will contribute to the maximum growth of Global QR Code Labels market throughout the predicted period.
Visualead (United States), Egoditor GmbH (Germany), QR-Code Monkey (Germany), QRStuff (United Kingdom), Scanova (India), QRTiger (United States), Tile, Inc. (United States), Avery Dennison Corporation (United States), Packtica Sdn Bhd (Malaysia), Hibiscus plc (United Kingdom), CCL Industries Inc. (Canada), Coast Label Company (United States) and Data Label, Inc. (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
The study have segmented the market of Global QR Code Labels market by Type (Micro QR Code, iQR Code, SQRC Code, FrameQR and HCC2D Code), by Application (Smart phone, Computer and Other) and Region with country level break-up.
On the basis of geography, the market of QR Code Labels has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Growth Drivers:
Rising usage of online payment
Challenges:
Fierce Competitive Pressure
Restraints:
Data concern and technical issues
Opportunities:
Increasing adoption of Qr code in various sector
Market Leaders and their Expansionary Development Strategies
In May 2021, Avery Dennison, a leader in innovation and materials science, branding, and manufacturing partnered with Ambercycle, a garment recycler, and launched a digital care label that is being attached to Ambercycle’s garments. It features a QR code that links to an app for details such as how a specific garment was produced and how it should be looked after.
In September 2022, Tile Inc. launched new Lost and Found QR code labels that will help to find lost items. The labels are developed to be used with things that don’t work well with Bluetooth such as textbooks, earbud cases, etc.
Key Target Audience
Qr Code Labels Manufactures, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.