Industry Background:
Rice noodles, the noodles that are made from rice with help of main ingredients such as rice flour and water. Tapioca or corn starch is also added as an ingredient so to improve the transparency or improve the gelatinous & chewy texture of the noodles. These includes low salt, small amount of fats & some additives. Also known as rice sticks or rice vermicelli, these noodles are healthier alternative to other instant noodles such as potato starch, wheat flour, & cassava starch. Increasing disposable income along with rising inclination towards keeping healthy lifestyle has been the key factor driving the growth of global rice noodles market. Rice noodles are popular in Eastern & Southeast Asian cuisines owing to their chewy texture. They are usually supplemented with sauces and seasonings. These rice noodles are available in fresh, dried, or frozen forms, also in different shapes & thickness.This growth is primarily driven by Changing Eating Consumers’ Preference Coupled With Growing Availability of the Product, Rising Use of Rice Noodles in Multiple Cuisines, Variety of Rice Noodles with Multiple Flavors Available In the Market and Increasing Disposable Income Along With Rising Inclination towards Keeping Healthy Lifestyle.
Globally, a noticeable market trend is evident Growing Trend of Takeaways & Home Deliveries for Convenience Food Product. The Food Products sector in the Asia Pacific region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Liengtong Rice Vermicelli Co., Ltd. (Thailand), Foodle Noodle Co., Ltd. (Thailand), ACECOOK VIETNAM (Vietnam), Leong Guan Food Manufacturer (Singapore), Thai Preserved Food Factory Ltd. (Thailand), Thai President Foods PCL (Thailand), THAITAN FOOD INTERNATIONAL CO. LTD. (Thailand), NATURE SOY, LLC (United States) and Mandarin Noodle Manufacturing (Canada) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Thailand is a key market for rice noodles with the presence of a large number of manufacturers and consumers. Rising health concerns related to processed food & growing demand for authentic cuisine within the convenience food category are some of the key factors for the growth. From last few years, the government has taken strong initiatives to ensure that local manufacturers in the country can improve their distribution channels. These factors are likely to impel the demand for rice noodles in the Thailand market over the coming Years.
Market Drivers
- Changing Eating Consumers’ Preference Coupled With Growing Availability of the Product
- Rising Use of Rice Noodles in Multiple Cuisines
- Variety of Rice Noodles with Multiple Flavors Available In the Market
- Increasing Disposable Income Along With Rising Inclination towards Keeping Healthy Lifestyle
Market Trend
- Growing Trend of Takeaways & Home Deliveries for Convenience Food Product
Restraints
- Availability of Alternatives Such as Wheat Flour-Based Noodles
Opportunities
Growing Opportunities in Untapped Markets and Increasing Number of Asian Restaurants in Countries like Germany, United Kingdom, and France
Challenges
Dynamic Food Safety Policy Regulations
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Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Rice Noodle Study Sheds Light on
The Rice Noodle Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Rice Noodle industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Rice Noodle industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.