About Licensed Sports Merchandise
A licensed product is a product whose brand name has been licensed to other manufacturers or companies who will actually produce the product. Sports teams often license their brand logos to companies so that these companies can print t-shirts and other merchandise for fans. For example, the NFL, National Football League, may license their logo and brand image to a company that may use the brand image and logo in products such as coffee mugs to clothing items. The demand for licensed sports merchandise is increasing with the rise in popularity of international leagues. The rising popularity of sports leagues and the increasing inclination of teenagers towards outdoor sports are expected to drive the global licensed sports merchandise during the forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 4.7% |
The Global Licensed sports merchandise market was showing an Oligopoly due to the presence of already established players. However to gain market share in the upcoming year manufacturers have shifted their preferences towards up progression advanced product launches, designing, scheduling, developing, branding, and escalating current features. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Licensed Sports Merchandise market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nike, Inc. (United States), Adidas AG (Germany), Puma SE (Germany), Sports Direct International plc (United Kingdom), Fanatics, Inc.(United States), Ralph Lauren Corporation (United States), Quiksilver, Inc. (United States), G-III Apparel Group (United States), Li Ning (China) and Knights Apparel, Inc. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Licensed Sports Merchandise market by Type (Sports Apparel, Sports Footwear, Sports Accessories & Toys, Video Games or Software and Others), Application (Household, Commercial and Others) and Region.
On the basis of geography, the market of Licensed Sports Merchandise has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Price, the sub-segment i.e. Premium will boost the Licensed Sports Merchandise market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Store will boost the Licensed Sports Merchandise market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Number of Retail Specialists Opening in Shopping Malls
Market Growth Drivers:
Rise in Popularity of International Leagues and Increasing Demand and Fascination of Consumers toward Licensed Sports Goods
Challenges:
Availability of Major Players
Restraints:
High Costs Associated With the Licensed Merchandise
Opportunities:
Increase in Adoption of Licensed Sports Apparel for their Favorite Sports Team and Team Player and Growing E Commerce Industry Is Boosting the Market
Market Leaders and their expansionary development strategies
In September 2022, Nike.Inc signed a six-year partnership with South Africa Rugby Union (SARU). The deal covers the 2023 and 2027 men’s Rugby World Cups, with Nike’s first new set of Springboks jerseys set to be revealed in July 2023
In June 2022, Puma SE launched its first dedicated app in India. As demand for branded footwear and fitness wear expands in India, Puma aimed to capitalize on this and launched its app in India before any other country.
Key Target Audience
Licensed sports merchandise manufacturers, Commercial research and development institutions, Raw material suppliers and distributors, Sports associations, Retailers, supermarkets, and hypermarkets and Traders, exporters, and importers
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.