About Mobile Marketing Software
The United Kingdom mobile marketing software market is expected to grow at a healthy pace during the forecast period, according to the AMA study. The growing demand for email marketing and constantly rising demand for digital media marketing is expected to be some of the major factors aiding the growth of the market. However, the market is expected to witness a decline in growth during FY 2020 but it is again expected to rise at a healthy pace after the COVID-19 pandemic is over.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 23.5% |
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to the outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile Marketing Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Oracle (United States), IBM (United States), User.com (Poland), Simple Texting (United States), WebEngage (India), Autopilot (United States), ProTexting (United States), OneSignal, Inc. (United States), Adobe Systems, Inc. (United States), Loyalty Reward Stamp (United States), SendPulse (United States), Orangear (United States) and Egoditor GmbH (Germany) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Mobile Marketing Software market by , Application (Channel Attribution, Contextual Targeting, Coupons, Email Marketing, Engagement Monitoring, Location-Based Marketing, Push Notifications, Text Messaging and Text-to-Win) and Region.
On the basis of geography, the market of Mobile Marketing Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. SMEs will boost the Mobile Marketing Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Windows will boost the Mobile Marketing Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. Media & Entertaiment will boost the Mobile Marketing Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On-Premise will boost the Mobile Marketing Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Implementation of Artificial Intelligence (AI) in Enterprise Video Platform
Market Growth Drivers:
High Demand for Email Marketing and Growing Demand for Digital Marketing Across Different Industries
Challenges:
Reduced Operations Across Different Industries Owing to COVID-19 Pandemic Reducing the Demand for Mobile Marketing Software
Restraints:
Availability of Open Source Platforms
Opportunities:
Opportunities Across Different End-Use Industries
Market Leaders and their expansionary development strategies
In may 2024, Xsolla, a global video game commerce company, announced today that they are launching a partnership with YouAppi, the leading mobile marketing platform for global brands wanting to grow their business. The collaboration aims to address the needs of the gaming market by providing retargeting campaigns that help mobile game developers and publishers drive more players to a web shop and grow revenue from existing players.
In April 2024, Aarki, an AI company that delivers mobile advertising solutions that drives revenue growth, today launched its all-new AI platform, positioning itself to become an innovative, privacy-centric bidding platform for mobile marketers. Aarki's custom-built, multi-level machine learning infrastructure with deep neural networks optimize bid prices for maximum campaign ROI. This new solution is designed to simplify the advertising process and streamline the complexity of reaching and engaging with consumers.
Stringent Government Regulations Regarding Shutting Down of Operations Across Different Industries Worldwide Due to the COVID-19 Pandemic is Impacting the Demand for Mobile Marketing Software
Analyst View
Since the COVID-19 virus outbreak in December 2019, the disease has spread to more than 200 countries across the world along with the World Health Organization declaring it a public health emergency. The impact of the COVID-19 has already hit many industries and will affect the United Kingdom mobile marketing software market in FY 2020. The outbreak of COVID-19 has brought effects on many aspects, like scheduled public transportation cancellations; downfall in the real estate sector; travel bans and quarantines; closed operations across hotels & restaurants; banning of public gatherings & events; large slow-down in the supply chain of different markets; stock market unpredictability; declining business assurance, and uncertainty in the future market dynamics.
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.