About Protein Bars
Protein bars are nutrition bars that contain high nutrients of protein, and carbohydrates. The increase in concern towards health benefits is driving huge growing factors behind the demand for protein bars. Today in the market, the major trend is the growing demand for plant-based protein bars among vegan consumers. Today protein bars become an essential diet for a healthy lifestyle. These are one emerging nutritional supplement that comes in a variation of brands and flavors such as chocolate, almond, vanilla, peanut butter, and others. Consumers are seeking out protein bars mainly for general wellness as opposite to any specific medical requirement. Protein bar manufacturers have witnessed strong demand for their products and this has forced new entrants to enter this highly dynamic market. The global protein bar market size was valued at USD 4.54 billion in 2021. The market is projected to grow USD 6.8 billion by 2027.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia-Pacific |
Unit | Value (USD Billion) |
CAGR | 7.9% |
Protein Bars is growing amid the increasing requirement of pipelines in various industries. The players in this market are mostly private limited companies. A good reputation is necessary for this market as the huge economic cost is associated with the pipe jacking. Pipe jack is generally sold with the other tools which the company might sell to the project. Reliability and longevity of pipe jack are critical factors for success in this market Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Protein Bars market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Clif Bar & Company (United States), General Mills, Inc. (United States), Nature's Bounty Co. (United States), Abbott Laboratories (United States), The Kellogg Company (United States), Hormel Foods Corporation (United States), Atkins Nutritionals (United States) and NuGo Nutrition (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Prinsen Berning (The Netherlands) and Atlantic Grupa d.d. (Republic of Croatia).
Segmentation Overview
AMA Research has segmented the market of Global Protein Bars market by Type (Low Protein, Medium Protein and High Protein), Application (Bodybuilders, Pro/Amateur Athletes and Others) and Region.
On the basis of Type, High Protein are dominating the market in the year 2023On the basis of geography, the market of Protein Bars has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. If we see Market by Protein Source, the sub-segment i.e. Animal will boost the Protein Bars market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Specialty Stores will boost the Protein Bars market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing demand for organic, reduced-sugar, & gluten-free protein bars
Market Growth Drivers:
Increasing health-conscious population, Increasing disposable income and Increasing demand for convenience foods
Restraints:
Large number of available substitutes
Opportunities:
Growing Popularity of Meat Protein Bars
Market Leaders and their expansionary development strategies
In August 2022, Mondelēz International, Inc. announced it has completed the acquisition of Clif Bar & Company, leading U.S. maker of nutritious energy bars with organic ingredients. The acquisition expands Mondelēz International’s global snack bar business to more than USD 1 billion, with leading brands including CLIF, CLIF Kid and LUNA complementing the company’s refrigerated snacking business Perfect Snacks
In August 2023, Barebells Functional Foods LLC, a Swedish company that manufactures protein-filled snack bars, is launching banana caramel soft protein bars in the United States. Joining the likes of other Barebells soft bar flavors such as caramel choco and salted peanut caramel, the banana caramel soft bars are made with a creamy banana-flavored core, a fudgy and smooth caramel sauce and a thick milk chocolate cover. The bars have 16 grams of protein per bar and no added sugar.
Key Target Audience
Protein Bar manufacturers, Raw Material suppliers, Distributors, traders, End Users, Associations and Industry Bodies, Government & Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.