Market Snapshot:
Household wipes offer consumers hygienic, all-in-one and time saving solutions for every corner of the home, from kitchens and bathrooms, to hard floors, appliances and many more. Household care and cleaning and hygiene products are the crucial part of individual’s life. The rising growth of household wipes is attributed to changing life style and rising disposable income which enables consumers to purchase appliances and others luxury products which creates high demand for household cleaning products
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Largest Market | North America |
Unit | Value (USD Million) |
Key Companies Profiled | S. C. Johnson & Son, Inc. (United States), Procter & Gamble Co. (United States), 3M Company (United States), Nice-Pak Products Inc (United States), Colgate-Palmolive Company (United States), Reckitt Benckiser Group plc (United Kingdom), Amway Corporation (United States), Kimberly-Clark Corporation (United States), Kao Corporation (Japan) and Rockline Industries (United States) |
Segment Analysis
AMA Research have segmented the market of Global Household Wipes market by Type, Application and Region. On the basis of Type, Kitchen and Bathroom Wipes are dominating the market in the year 2022 where as Floor Wipes stood as second largest market share.
On the basis of geography, the market of Household Wipes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Asia Pacific on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Market Trend
Increasing hygiene awareness
Market Drivers
Rising disposable income and Easier access and changing lifestyles
Opportunities
High demand from developing economies from Asia Pacific
Restraints
- High cost of the household wipes product
In addition to the aforementioned factor, Rising disposable income
is expected to propel the growth of the market over the forecast period.
Competitive Landscape
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
The key Vendors profiled in the study are S. C. Johnson & Son, Inc. (United States), Procter & Gamble Co. (United States), 3M Company (United States), Nice-Pak Products Inc (United States), Colgate-Palmolive Company (United States), Reckitt Benckiser Group plc (United Kingdom), Amway Corporation (United States), Kimberly-Clark Corporation (United States), Kao Corporation (Japan) and Rockline Industries (United States). A lot of United States players are profiled in the research study indicating a strong market dependence.