What is Multi-Screen Content Discovery Engines?
Multi-screen content discovery engine, which is an implemented software platform for the users to surf for television content online. Its importance is rapidly growing with the increasing trends such as social TV, video on demand (VOI), video on internet (VOI), and smart TV, which are enlarging the need for user’s engagement. In order to overtake competitors, service providers are focusing on providing distinguished immersive TV experiences to their users by providing personalized services, which are leading to the increased adoption of multi-screen content discovery engines. The demand for the multi-screen content discovery engines is on the rise, owing to the increasing consumption of online content.
The market study is broken down, by Application (Televisions, Tablets, Personal computers, Internet and Smart phones) and major geographies with country level break-up. According to AMA, the Global Multi-Screen Content Discovery Engines market is expected to see growth rate of 34.2% and may see market size of USD99.8 Billion by 2026.
Taboola and Outbrain are the leading players with a market share of 5.01% and 4.51% respectively, in terms of revenue. The other prominent players have also gained significant market share within the multi-screen content discovery market. To enhance technology as well as user experience, the companies are also adopting organic as well as inorganic strategies to boost their market share. Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global Multi-Screen Content Discovery Engines market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Rovi Inc. (United States), Viacess Orca SA (France), Cognik S.A.S (France), Screen Technology Group PLC (United Kingdom), TiVo Corp. (United States), Red Bee Media Ltd. (United Kingdom), ContentWise (Italy), eBay, Inc. (United States), Google, Inc. (United States) and nRelate (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Outbrain, Inc. (United States), Ooyala, Inc. (United States), Red Bee Media (United Kingdom), TiVo Corporation (United States), Spideo (France), Taboola (United States) and ThinkAnalytics Ltd. (United Kingdom).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Multi-Screen Content Discovery Engines market by Type, Application and Region.
On the basis of geography, the market of Multi-Screen Content Discovery Engines has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. IPTV will boost the Multi-Screen Content Discovery Engines market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 4 Oct 2018, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced that it had partnered with RedSo, a leading Asian mobile app development organization, on an end-to-end OTT solution for pay-tv operators and service providers. and On Sept. 15, 2017, Viaccess-Orca, a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced its partnership with yes, Israel’s leading pay-tv provider.
Recently, Viaccess-Orca (VO) has joined with Wiztivi and EKT to create an end-to-end OTT multiscreen and IPTV solution for pay-TV operators and service providers.
Market Drivers
- Proliferation of Smart-Phones
- Increasing Consumption of Online Media Content
- Time Consuming and Increasing Complexity
- Personalized Recommendations for End-Users
Opportunities
- Increasing Demand for Web Enabled Devices
Restraints
- Time Consuming and Increasing Complexity
Key Target Audience
Multi-Screen Content Discovery Engines Software Vendors, Multi-Screen Content Discovery Engines consulting companies, Multi-Screen Content Discovery Engines service providers, System integrators, Multi-Screen Content Discovery Engines investors and Technology consultants
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.